6 secrets of award winning customer service

Would you believe that your ability to provide quality customer service to your clients is at least as important as your ability to get them results from their training program? Did you even know that customer service was going to be part of your business model? After all, what does personal training have to with customer service?

The answer: everything. Remember that your clients are people first, and their status as one of your clients comes second. Knowing how to tend to the needs of your customers will literally make the difference between a long and prosperous career in the fitness industry, or a short-lived stint that leaves you wondering what career path you should try next!

In order to assist you in walking down the success path, here are six methods that you can use to "WOW" your clients on a regular basis, keeping them happy, loyal to you, and engaging in long-term prosperous business relationships. In no particular order they are: contact, date and event recognition, listening, flexibility, forward thinking, and over-delivering.

Contact

When you get a new personal training client, many people will still second-guess their decision to hire you. After all, a personal trainer can be an expensive asset, and your clients need to believe that they made the right decision. One of the easiest ways for you to ease their mind in the beginning as well as during the course of their training program is by simply staying in contact with them.

Most clients will see you at most 3 times each week, and some clients even less than that. With at least 4 days in each week when your clients don't see you, you are influencing them less than 50% of the time! Many clients hire a personal trainer because they need constant guidance and support, and less than 50% could hardly be considered constant.

An easy solution to this is to send your clients a few emails a week, or mail them an actual snail mail letter once in awhile. Clip an appropriate article from a magazine and make copies of it to mail to your clients, or email them the URL of a great motivational story about weight loss that you found on the Internet. Forward them funny anecdotes about health and fitness, or drop them a postcard congratulating them on their latest progress.

For that matter, pick up the phone! Call Suzie Client on Saturday to let her know that you just got done updating her client record and had reason to again marvel at how great she is doing with her program. You just can't pay for the type of customer feedback you will get from something like that!

Stay in contact with your clients in between training sessions, and the increased attention will remind them on a regular basis that in the beginning you committed to a one on one training program for them, not just to stand there 3 times a week while they exercise.

Date and Event Recognition

Recognizing special dates in your client's lives is another great way to show them that you are thinking about them in between training sessions.

- Send your clients a birthday card, or even a small but thoughtful gift. - Congratulate them on their wedding anniversary, or even send flowers or a card to their house. - Ask them how excited they are about the upcoming graduation of their child from high school or college. - Have a special token of your appreciation sent to their home or office after a set amount of time that they have been training with you - maybe annually or semi-annually. - Give them a special award every time they lose 5 pounds, or drop a percentage of body fat. - Attend the race or other fitness event that you have been training them for.

As you can see, the possibilities are limitless. The lesson that you want to take away from this section is that you went above and beyond the call of duty to recognize a date or an event that was important to your client. They won't forget that when it comes time to decide whether or not to keep working with you!

Listening

The fact that you should listen to your clients should go without saying. If your title is "Personal Trainer", please take a moment at this time to re-read the first word! Too many trainers fall into the familiar trap of just taking their clients through workouts. Your clients aren't paying you to workout with them. They are paying you to give them dedicated one on one service, and the actual workout is only one part of that.

In addition to the exercise programming, you must again think about the fact that your clients are humans before they are clients. As humans, they have as many outside considerations as you do. If you are only seeing them 3 hours per week, that leaves 165 hours each week when you are not around, and the lifestyle events that happen during that time will spill over into the training sessions.

Your clients will talk about their jobs, their spouses, their relatives and in-laws, their children and their neighbors, their gardener and their mailman, etc. Any good personal trainer realizes that although we have no business actually dispensing professional advice on personal or spiritual matters, we are a 3 time per week sounding board for our clients, and that is just part of the job. Listen to what your clients have to say, help out without leaving your professional boundaries, and let your clients know that you care about what happens to them, not just about what happens during the training session.

Flexibility

Although a trainer's day is usually dictated by a preset schedule, if you paint yourself into a corner with your calendar, you will quickly find that some of your clients can't stick with their program because their schedule is just not that black and white. In today's world of the ever-changing landscape of professional as well as personal lifestyle factors, many people have trouble doing the same thing day after day, and week after week. In order to keep your clients happy and on track with their programs, you must "roll with the punches" and exhibit some flexibility when it comes to scheduling and training issues.

It is a very good idea to have a running cancellation policy for your business, and it is an equally good idea to educate your clients on the need for regularity in their training program. However, being so inflexible that you charge a client $50 every time they get a flat tire, have to work late, or have a family emergency will quickly eliminate any professional bonding that your clients may have previously felt was a part of your working relationship. Enforce your policies, but be realistic about the fact that life is just not as black and white as it may have been 20 years ago.

Forward Thinking

This is as much of a sales technique as it is a great customer service tool. In a nutshell, it means that you should always be planning for the future when it comes to your clients. Talk to them about how you are going to start running with them once they get their weight down enough for their knees to handle the stress. Explain to them how much fun it will be when you can start taking them through the new training protocol that you put together. Get them excited about how good they are going to look on the beach this summer after several more months of working out with you, or about how their cousin Sally is going to be so envious at Christmas time this year when she sees how much weight your client has lost.

All of these things plant the seed for your clients that you are thinking about their future, and not just taking them through a workout. Let them know that you have great plans for them in the future, and that you can't wait to see their results when they get to a certain point in the program that you have them on. Again, your clients are people, and they want to be made to feel important, needed, and respected.

Over-delivering

Over-delivering value to your clients is probably the most important technique out of any that have been listed so far. It is last in our list of customer service secrets so that it is the one that you remember the most!

Over-delivering is just what it sounds like - giving your clients more value for their money than they originally expected to get. In fact, all of the items listed above are great examples of over-delivery. Do you think that when your clients hired you they expected to be getting gifts on their birthday, expected you to be excited about the graduation of their children, or that they could vent to you about their mother-in-law during training sessions? These are all examples of the infinite number of ways that you can over-deliver value to your clients.

In addition to what has already been listed, you can get much more specific with your over-delivery efforts. Each of your clients has a very well defined fitness goal that they are diligently working towards. As a fitness professional, you should be regularly keeping up with the latest news stories about health and fitness, as well as getting Continuing Education Credits.

Put that information directly to use for your clients! How impressed do you think your client would be if their fitness goal is to be a competitive swimmer, and you take a course on training competitive swimmers? What about if you have picked up some clients who are over the age of 55 and you start reading books and clipping articles on Senior Fitness? How about a bonus training session that you give your client when they reach a goal? What about if you have a client who is on the high school wrestling team, and after working with him for 2 months, you offer to do a free class for his entire team? The teenager becomes a hero because his personal trainer gave up some winning tips before the big meet, and you get a boat load of free publicity!

Conclusion

The pattern developing here is clear, and the above examples are only sketches of things that you might consider. Remember that every successful personal trainer runs a business, he or she doesn't just workout with their clients. Get under the hood of your business, tinker around with the wiring, and find ways to "WOW" your clients everyday!

3 Keys to Training Clients in Their Homes

When considering your options as a personal trainer, one of the very first things to decide is WHERE you are going to train your clients. The most obvious answer for most trainers is to get a job at a local fitness facility and train clients there. This is certainly an option, and one that is recommended especially in the beginning of your career. The structure and experience that you will get by working at a successful gym or fitness center is invaluable for a new personal trainer. However, there are drawbacks to working with your clients at a gym, and some clients will be unwilling or unable to workout at a local facility. Don't lose those clients by not having other options!

Working out with your clients in their homes is an option for any trainer, and by offering this option to your clients you can increase your potential client base by a dramatic number, and you may even decide to exclusively offer home personal training. In order to decide if this type of business model is for you, there are several points to consider, and they include time management, exercise modalities to be used, and business resources that are available.

Time Management

Managing your time and your schedule is a critical consideration when deciding whether or not to work with clients in their homes. Unlike working at a facility, the amount of time that you need to dedicate to each client is increased, sometimes to the point of even doubling the time spent for each client session.

For example, let's use a standard one-hour training session as our business model for this discussion. Although many trainers are utilizing different training times with their clients these days, one hour is still a good time frame to use for your scheduling reference. You want to remember that as a home personal trainer, you can be on a tight deadline to get from one place to the next, so you don't want to schedule your sessions back-to-back like you can when you are working at a fitness facility.

You must also factor in your travel time to get to your client's home, as well as to get to the home of the following client, the client after that, and so on. If you live in an even reasonably populated area, you will have to allow at least 15 minutes of driving time to and from every client's home, and sometimes as much as 30 minutes per client, depending on the size of the geographic area that you train in. Using our one-hour training session as an example, just one training session can cost you as much as 2 hours of your time.

A standard 8-hour workday will now only allow you to train between 4 and 6 clients, depending on where they live in relation to your starting point, as well as in relation to each other. Your best bet whenever possible is to set up your clients in a roughly straight line, or possibly a circle that brings you back to your starting point at the end of the day. The last thing that you want to do is set up a client who lives 30 minutes north of your starting point followed immediately by a client who lives 30 minutes south of your starting point. Not only will you eat up massive amounts of time driving to and from your client's homes, but you will put serious mileage on both your car as well as your wallet at the gas station! More on that in the Business Resources section below.

Exercise Modalities

The next thing to consider is the type of training that you will be doing with your clients in their homes. Unless they have a full fitness facility set up - which is rare - it is very likely that you will have to come up with ways to put them through a vigorous workout without the massive amount of equipment that is available at a full-size fitness facility. In order to put together these home workouts, you need to address the two different energy pathways that your clients will need to use during their workouts: aerobic and anaerobic.

Anaerobic Workouts

Although many trainers are used to the massive resources available at a local gym, getting your clients a variety-filled and intense anaerobic workout in their home is actually easier than most would think. With nothing more than an exercise ball and a portable set of dumbbells, you can take your clients through the full range of motion and exertion on almost the same scale that is afforded those clients training at a gym.

If you are just starting out in the industry, or are simply used to working your clients out at a fitness facility, you should do some research on the Internet for dumbbell workouts, bodyweight workouts, functional training, and sport-specific training. Those 4 keyword combinations alone will net you hundreds of websites with free or low-cost resources that will teach you thousands of exercises that can be done with little or no equipment.

The key to getting your clients a good anaerobic workout at home is not the type of equipment that is used, or the actual amount of weight that is moved, but rather the INTENSITY of the workout. A bit of trial and error will teach you how to take a client through their paces in a safe but intense manner that will leave most people ready to call it quits in 30 minutes or less!

Aerobic Workouts

Taking your clients through appropriate and effective aerobic workouts can happen on many levels. The 2 obvious differences are going to be whether they get their aerobic activity during their session, or if you assign them activities to do after you leave. You could also do a combination of both, depending on the needs and the fitness level of the client.

If you are going to take your clients through an aerobic workout during their session, you can either incorporate "heart rate maintenance" exercises into the workout itself, or you can get the anaerobic exercises out of the way, and then move into an aerobic workout for the second half of the session. Just remember that if your goal is to keep your clients inside their target heart rate zone, there will be very little rest time in between exercises.

However, before you blindly go forcing all of your clients to stay inside their target heart rate zone for the entire session, consider the fitness goal of the client, and the metabolically intense benefits of structured strength training compared to a session when you just make sure they are sweating the whole time!

Another option for your client's cardio is to have them do it on their own after the end of the training session. Obviously they still need your guidance on what to do, how to track their heart rate, and how long they should perform the activity, but not all clients will actually need you to stay there and guide them during the activity.

Also, it is not uncommon for people to own a piece of cardiovascular training equipment such as a treadmill, elliptical trainer, stair-stepper, etc. Nonetheless, most clients will still need some specific guidance on how to maximize the benefits from the type of equipment that they have access to. Things like interval training, cross training, and training at different heart rate levels are all things that you should educate your clients on, especially if they are going to be doing cardio on their own.

Business Resources

You must also consider the business resources that you will need access to when training clients in their homes. The time factor has already been discussed, and you should also consider the daily expenses involved in this type of training model. These include equipment expenses, "on the road" expenses, and auto expenses.

Equipment expenses should be minimal. You may have an initial cost, but after your initial purchases, all of those assets are reusable. Basic items for home training include an adjustable set of dumbbells and an exercise ball at a bare minimum. It would also be a good idea to have a roll-up exercise mat, a jump rope, and any other items needed for the type of activities that your clients will be engaging in. A great cardio idea for clients training at home is boxing drills. If you were to utilize that type of training, then a decent set of protective gloves for the clients would be in order, as well as target mats that you hold for them to strike during their drills.

In all cases, the items that you own stay with you, and they are simply taken from one client's house to the next. It is a great idea to have your clients eventually buy their own gear, however, which keeps you from having to tote arm loads of equipment into and out of their houses day after day. Also, depending on the type of program you put them on, they may use some of their own equipment in between training sessions.

"On the Road" expenses include food and drinks while you are traveling. Depending on your schedule, you will be on the road anywhere from 2 to 12 hours at a time! In those cases, you will obviously need to plan healthy places to eat along the way, or keep portable meals in your vehicle each day. In any event, make sure that you consider the cost of eating away from home as part of your business expenses.

Auto expenses are potentially the biggest expense that you will have to face in order to train people at home. The wear and tear on your vehicle - although accountable on your taxes - can still be a drain on your financial resources. You have to keep your vehicle insured, fueled up, and in good working order at all times. The last thing that you want to do is be late for a client session because your car broke down, or you ran out of gas! Also, at anywhere from $1.50 to $2.50 per gallon, gas can get expensive if you put in a lot of miles every day.

Conclusion

As you can see, there are many considerations when deciding whether or not to train clients in their homes, and you must weigh those considerations against the benefit of being "free" from the gym trainer's normal boundaries, and instead being in charge of your own day to day business. In return, you can command higher per session fees for home training. Since you are saving your clients a lot of driving time and gym expenses, as well as giving them an opportunity to get healthy in the privacy of their own homes, it is not unheard of for a home trainer to charge $75 to $100 or more per session. Figure in scheduling issues, the exercise program that you will have your clients on, and the resources needed, and decide for yourself if this type of training program will work for your business!

3 Powerful Ways to Position Yourself as an Expert

Regardless of what profession you are in, it is critical that people believe that you know what you are talking about! You won't find very many successful lawyers whose clients never win in court, or popular doctors whose patients are continually misdiagnosed. This concept obviously applies to personal trainers as well, and making sure you are viewed as an expert in your field is as important as having the knowledge to begin with.

It is helpful to be aware of the simple fact that a person's perception is their reality, even if that perception is incorrect. Let's use the example of the doctor in the above paragraph. If you heard through personal references that Dr. John Smith wasn't a very good doctor, the chances that you would ever go see Dr. Smith are pretty slim. However, do you actually know for a fact that Dr. Smith is a bad doctor? No - you just have the perception that he is a bad doctor because that is what you heard. Do you see how your perception is your reality, and how Dr. Smith is unlikely to be getting any of your business?

Your mission is to make sure that you are always viewed as an expert in your field! Otherwise you will end up like poor Dr. Smith, and your list of clients will be short indeed, as will the life of your business. However, if you have done your job and created the impression that you are an expert in your field, then the opposite will hold true. People will have "heard" that you know what you are talking about, and your reputation and your business will grow as a result. In order to get to this desired end result, three effective ways for you to build your reputation include media exposure, writing books, articles, or success tips for your field, and approaching any given situation from a "position of power".

Media Exposure

The most common ways to get viewed as an expert using media exposure include news programming on television, magazine and newspaper stories, and radio time. Each of these methods has one thing in common: mass exposure via a publicly accepted system of obtaining information.

Consider this point from your own perspective. If you see an interview on the news, read an article about a company in the newspaper, or hear about a professional organization on the radio, your natural instinct is to believe that the company or organization has a firm grip on the ins and outs of their product or service.

Why do you think that? Is it because the radio program included a long list of professional references for the company? Is it because the magazine article listed a passing grade by a professional review board or other certifying agency qualified to judge the advertised organization?

The answer to those questions is most likely "no". Why then do you believe in the company's ability to provide the product or service that is discussed? The answer is simple: because you were exposed to the company via a publicly accepted system of obtaining information. Whether that system was the six o'clock news, your local daily paper, or your favorite magazine, chances are that you believed what you read or heard simply because of WHERE you read or heard it!

Ideally, all consumers - including professionals such as yourself - would use other additional methods to determine the qualifications of a company before purchasing their product or service, but in reality, does that happen very often? No, not really. Most people believe what they read and what they hear, and as a Fitness Professional, you can take advantage of that fact. Granted, you should not profess to be an expert if you aren't, but assuming that you really do know what you are talking about, use the media to let others know, too!

Writing Books, Articles, and Success Tips

Comparable to the "expert" status that is afforded a company based on their mass media exposure, a similar assumed professional status can be taken on by any company or individual that publishes written works in their field.

Refer back to the power of the mass media that is referenced above, and you will see a very similar effect generated by published works. If someone writes a book, publishes articles, or generates a regular flow of "success tips" in any given field, it is automatically assumed by the reader that the author of the book, article, or success tip knows what they are talking about.

Is it true that the author is an expert in their field just because they know how to write or type? Of course not! However, the mass media phenomenon applies to published written works just as much as it applies to interviews done on the news, in magazines, or on the radio. The author is assumed to be proficient in the field that the book, article, or tip discusses, even though there is rarely indisputable evidence of the writer's expertise included with the written works.

Again, it is not being suggested that you write books, articles, or success tips unless you really do hold expert status in your field. However, since the "assumptions of excellence" apply as much to the written word as to audio and visual exposure, take advantage of that fact and write as much and as often as you can!

As a side note, writing is also an excellent way for you to enhance your own knowledge in your field. Frequently during the process of writing a book or article, you are called upon to reference the sources of your information, and gathering that type of information expands your own knowledge, as well as your understanding of how to find information for similar projects in the future.

Assuming a "Position of Power"

Utilizing a "position of power" is one of the most effective methods of positioning yourself as an expert in your field. Approaching a situation from a position of power is simply the art of assuming that whoever you are talking to already perceives you to be an expert. Remember that a person's perception is their reality, so as long as the other person believes that you are an expert, then in their eyes, you are!

For example, let's use the story of a talented personal trainer who is applying for the position of Director of Fitness Programming at a small but successful local gym. We will call our imaginary professional Joe Trainer, and we will say for the record that Joe does indeed hold an effective track record in the personal training industry. His clients have benefited from his knowledge and guidance, and he has successfully changed many people's lives in a positive manner. However, Joe Trainer has never been a "Director of Fitness Programming" before. Is he qualified for the job?

Let's review Joe's history. He has worked or worked out in dozens of gyms over the years. Joe has utilized all manner of fitness equipment, from paint cans in his garage when he was a teenager, all the way up through the most modern computerized workout machines available in some of today's fitness facilities. Joe has put together hundreds of different workout programs for hundreds of different people over the years, and we have already determined that his client track record is excellent. Joe has also been called upon many times over the years to recommend fitness equipment purchases to his many clients, including a cost to benefit ratio analysis (in other words, if the equipment is worth the money). Joe has also been exposed to many different lines of nutritional supplements, dietary guidelines, and he has even taken aerobics classes and yoga from time to time.

Has Joe Trainer ever been a "Director of Fitness Programming" before? No. However, is Joe Trainer qualified for that position? Most likely yes! However, now Joe has a dilemma. He has scheduled an interview with the local gym, he really wants the job, but he is nervous about the fact that he has never really been a "Director of Fitness Programming" or a director of anything at all, for that matter. Joe now has 2 choices.

Choice number one is for Joe to go to the interview, ramble on uncontrollably about the hundreds of clients that he has successfully trained, babble about how many different gyms he has been in, and go into mindless detail about why he thinks Supplement A is better than Supplement B.

Do you think Joe will get the job? Let's try a different approach.

Joe mentally prepares for the interview by reviewing the many different ways that his experience will benefit the facility. He puts together a few examples of how he successfully recommended or used one type of fitness equipment more effectively than a different type. Joe puts together mental notes about how aerobics and group exercise classes have added success to his training programs over the years, and how incorporating a cross training approach has kept his clients motivated and continually seeing results from their training programs.

By this point, Joe's confidence in his ability to be a "Director of Fitness Programming" has increased, and he honestly believes that it is not him who is being interviewed, but it is he who is interviewing the facility. Joe doesn't need this job - he has proven his ability to make a living as a personal trainer dozens of times over the years. He is applying for this position because he believes that he can be a great asset to the facility, and he wants to expand his experience in the field. In fact, the facility would be lucky to have him! For that matter, he may already be considering countering the posted pay scale with an increase if they want to hire him. After all, he is Joe Trainer, and his success record speaks for itself!

Now, do you think Joe will get the job? Pretty safe bet.

Is the Joe Trainer in the first example any different than the Joe Trainer using the second approach? No - we're talking about the same person. What is different then? Joe's belief in himself - and more importantly - Joe's ability to show the facility how they would be missing a great opportunity if they didn't hire him. It is Joe who is interviewing the facility, not the other way around. Joe assumed a "Position of Power" before he even got to his interview. He walked out with a new title and a nice salary, an increased confidence in his own abilities, and the opportunity to mold an entire staff of personal trainer into successful, results-oriented Fitness Professionals!

This same concept can also be applied when negotiating with potential new clients. Remember that you are the fitness professional. You are the one with the knowledge and the experience that the client needs. You are not asking them to be your clients, but rather you are giving them the opportunity to become your clients.

Conclusion

As you can see, as Fitness Professionals in the ever-growing field of health and physical fitness, we have many tools at our disposal when it comes to positioning ourselves as experts. However, we have an equal amount of responsibility to not utilize these tools unless we are 100% confident in our status as experts in our chosen disciplines. Use your knowledge and your tools wisely and appropriately, and you will see your professional and personal success grow beyond your wildest dreams!

5 Easy Steps to Sanity on the Road

If you have been a personal trainer for any length of time - or any fitness professional, for that matter - then you know what it's like to spend a lot of time on the road. For trainers who work with their clients in homes or a geographic mix of local fitness facilities, you especially have some serious time behind the wheel on a regular basis.

Regardless of where you train your clients, most trainers spend a good deal of time driving to and from training sessions, seminars, and other work-related activities. For most people, that time ends up being "dead time", during which you really can't be very productive. Listed below are some great ideas for making the most of that time, and making it time that you even look forward to!

Audio Learning

Audio learning is listed first in our list of great ideas because it is VERY powerful on many levels, and there are numerous resources available for this productive practice. The basic idea here is that you listen to any number of audio learning resources while you are driving. You don't have anything else to do, and you can't effectively or safely do anything with your hands, but your EARS are just fine, so put them to work!

Here are some of the educational and motivational items that you might consider listening to, and many of them have resources geared specifically for fitness professionals: Self-help programs, Audio interviews, Recorded conference calls, Recorded radio programs, Career enhancement tools, and Motivational recordings.

As you can see, there are enough ideas for things to listen to while driving to fill up endless hours of time, and if you know where to look, there are literally more things to listen to than you will even have time for.

Planning Workouts

Driving time is a perfect time to work on the training protocols for your clients. If you are doing the same workouts week after week and month after month, both you and your clients are going to get bored doing the same thing all the time. A great way to keep your own motivation up while also keeping your clients from hitting plateaus in their training programs is to change up the training routines on a regular basis.

Think about all of the muscular and cardiovascular training principles that you are familiar with, and come up with new and inventive ways to put those resources together in effective training routines. Also, for specific clients, you can spend that driving time thinking about their individual workouts, and ways that you can make them more intense, or fill them with more variety. This is a valuable practice, especially if you have long-term clients who need things to be changed up on a regular basis.

Working on Products

Another trait shared by many successful trainers is that their actual training wages make up only part of their income. They also have many products that they sell to their clients, through their websites, and via their newsletter distribution lists. However, just as with training, the same products can only be utilized so many times, and driving time is a perfect time to think up new product ideas.

Whether you are talking about "information" products, such as books, e-books, CD's, DVD's, manuals, etc., or if you construct actual training equipment, use that dead time when you are driving to think of cutting edge product ideas that will not only help your target audience towards their goals, but will also make you a nice residual income in the process.

Making Phone Calls

As most trainers have realized, phone work is an integral part of keeping a steady flow of clients. Contacting and following up with prospective clients is a sure-fire way to keep your training schedule packed from week to week.

In addition, you can call your present clients to check on them. See how they feel after yesterday's brutal leg workout, or find out if their sore shoulder is feeling any better, or maybe check in with them to ask how their job interview went, or their anniversary dinner. TALK to your clients! When they know that you care, they will keep training with you!

Nothing!

One of the most effective things that you can do as a busy personal trainer when you are driving is NOTHING! Just let your mind be blank. Pay attention to the road, obviously, but otherwise, just enjoy some mental down time!

You spend hour after hour every single day training, motivating, and educating countless people. Sometimes to the point that if you tell one more person the proper way to do a push up, you just might have to SCREAM!

Let those mental energies have a well deserved break! Listen to some relaxing music and (safely) let your mind wander. Crank out some hard rock and sing your frustrations into the wind. Plan your next bout of Karaoke - whatever! The point is that you are doing anything BUT putting your brain on overdrive.

Conclusion

Your time traveling from place to place is YOUR time. Use it well and you will find both your success and your sanity under control, and keep both headed in the right direction!

Personal Training | Name One Good Reason Someone Should Hire You

By the time you have gotten past the title and read the first line of this article, you should already have the one reason in your head why a prospective client would hire you. If you don't, then you may have already discovered the biggest obstacle to the success of your personal training career!

What we're talking about here is a very important sales tool known as a "Unique Selling Proposition". Basically, this is the single most important thing about your business that makes you stand out from other professionals in your industry. The basic, bare bones, from the gut, instinctive answer that comes to your mind when someone asks, "Why should I train with you instead of another trainer"?

After all, isn't this the absolute most important question that you could possibly answer? Isn't this similar to a question that you ask yourself every single time you are about to spend money?

When you are headed out to the grocery store, you decide to go to a particular store. Why? Better prices, usually, although that is not always the answer.

If you are going to get gas in your car on the way to work, you choose a specific gas station to fuel up. Why? Price sometimes, but often with a convenience store, location is more of a deciding factor.

What about if you are going to go shopping for clothes? What makes you decide to go to an anchor store like Sears or JC Penney instead of going to Target, or Wal-Mart? Certainly not price, since the department stores are usually cheaper. Why did you go to the mall?

By now you should be starting to see a pattern developing here. Whether you are talking about buying groceries, gas, or clothes, each time when you decide to shop at a certain establishment, there is always some underlying reason WHY you decided on that store. Whatever that reason is, that is the Unique Selling Proposition of that store, and the way they got your business!

For grocery stores, it is often selection that brings in customers. Gas stations have price wars, but in the end it often ends up just being about convenience. Clothing stores get a lot of their business from the brand names that they carry, rather than their rock-bottom prices.

Those 3 examples were chosen to illustrate an incredibly powerful point for you in your personal training business. That point is that you need a Unique Selling Proposition, and contrary to popular belief, having a lower price is not the one that you want to choose. In fact, lowering your prices can help you to actually LOSE customers, and will definitely help your business to a lower bottom line!

Now ask yourself the same question again, only this time, really take the time to think about the answer. Why should someone train with you instead of another trainer? It is possible - in fact, even likely - that you may not have a good reason! If that is the case, your business is surely suffering as a result, and coming up with your own Unique Selling Proposition should become your highest priority.

Here is a brief but hardly all-encompassing list of ways that your business may stand out from your competitors. Even if none of these ideas apply to you, utilize this list to start thinking of other ways to make yourself a more appealing option for potential clients than your competitors.

Customer Service. This has been one of the most basic business success secrets since the dawn of time, yet personal trainers often don't take care of their customers nearly as well as they should. For some great tips on customer service, see the article 'Personal Training: 6 Secrets of Award Winning Customer Service' at the following URL: http://www.completepersonaltrainingbusiness.com/article2.html

Experience. People have always valued businesses who have a lot of experience in the service being provided, and that is certainly true for personal training. Your client's very health and well-being is in your hands! Don't expect long-term personal training clients if you don't have the knowledge to get them the results that they are looking for.

Education. Although education is certainly no substitute for experience, in a health profession such as personal training, you won't get far without the knowledge to get your job done properly. This can include your basic certification, your Continuing Education Credits, and any applicable college or trade school classes you take during your career.

Niche. Having a niche market is probably the most effective way to stand out from the crowd! If you are a trainer who "trains everyone", how can you possibly be very good at training a particular group of people? How can you claim to be the best trainer in town for athletes if you only train one athlete, and your other clients include a housewife, a corporate CEO, a teenager, a police officer, a kindergarten teacher, an elderly couple, and a swimsuit model? Specialize in ONE group of people, and not only will it build your credibility, but you can charge more for your sessions, since you are specialized in training that particular niche.

Value. Another basic tenet of business success, yet one that trainers often overlook. When all is said and done, what does your client get for signing on with you? Just training sessions? All trainers are doing that! What ELSE are they getting for their money? If you have to think about it, then you might need to build some more value into your business model!

Facility. If you work at or own a fitness facility or training studio, what makes your facility stand out from other facilities in town? Do you have more equipment? Do you offer more unique training programs? Does your facility have child care? A locker room? Private training areas? Think about why someone would walk into your door instead of the gym across the street.

Hours. Whether you work in a facility or do home training, what are your hours? Are you willing to train someone at 5:00am? What about 9:00pm? Today's world is full of incredibly busy people! If you try to stick to "banker's hours", you will have a hard time succeeding as a personal trainer.

As you can see, there are many ways that you can make your service or your facility a better option for your potential clients rather than them hiring one of your competitors. You should take the time to brainstorm even more ideas than those covered above, as that is a short list at best. There are many other ways that you can make your business the best option for your target market!

Once you have a few ideas in mind, choose the one thing that you feel truly makes your business "unique". What is that one single product, service, or business practice that has the power to yank your potential customers away from your competition?

Once you have the answer to that, promote that idea in everything that you do! Don't promote the fact that you are a trainer. Promote the fact that you are the best trainer for your target market because of your Unique Selling Proposition.

Make your business unique in some special way, promote that idea, and your business will grow in leaps and bounds. As you get more successful, you will come up with even more ways that your business is the best option for your target audience.

You will get more and more clients and those clients will be happy, healthy, and spreading the word about your great services. That, ladies and gentleman, is what we call a Win/Win situation!

finding a good personal trainer

The question of how to find a good personal trainer is as old as the industry itself. In fact, it usually gets transformed into an even bigger question - should you even HIRE a personal trainer? Conveniently enough, the answer to one of those questions will dictate the answer to the other one - every time!

The short and simple truth of the matter is that you should only hire a personal trainer if you can find an effective one that is right for you. Here are several things to consider before you decide!

Professionalism

The term professionalism should cover our prospective trainer's skills, as well as his/her ability to act in a professional manner. Both are critical to the training process, and if a trainer is lacking in either department, it will spell doom for your program eventually, either in the short term, or later on down the road.

The days of personal trainers just being jocks with a certification are (thankfully!) coming to a close. Today's personal trainer needs to be a consummate professional with regard to his/her actual skills, as well as ability to treat their clients in a professional and business-like manner.

For now let's just agree that if your trainer doesn't have a clue about how to get you in shape, you probably don't want to hire that trainer!

What about their level of professionalism? A good personal trainer will always maintain their professional bearing. They don't need to be some stick in the mud with no personality, but there are several things that a trainer should NOT be doing during a training session. These include things like staring at themselves in the mirror, daydreaming, excessively talking to other people, talking on their cell phone, checking out members of the opposite sex, and just generally not focusing on you during the workout.

Your trainer should look professional as well. Although the actual clothing standards vary widely, some things that you should not see are excessive body jewelry, the latest fashions such as arm bands, beanie caps, combat boots, etc., or any clothing or accessories that are worn simply as decoration or because the style is in. The latest styles have absolutely nothing to do with your training program!

Credentials

Which level of personal training certification is the best has been and continues to be a matter of extreme debate. This article will not propagate that debate with further discussion of the details. However, what you should take home is the fact that regardless of your fitness goals, your trainer should be qualified to train YOU.

For general health and fitness, any of the top 10 nationwide certification agencies offer acceptable programs. A brief list includes - but is not limited to - the International Sports Sciences Association, the American Council on Exercise, and the National Academy of Sports Medicine. There are others, and your trainer should be more than happy to point you to the website that governs his or certification, so that you can learn more on your own.

For more specific considerations like training for a sport or athletic competition, your trainer will need a higher degree of expertise. The American College of Sports Medicine has a great program and is one of the most recognized certifications for sport specific training.

You should ask very specific questions about how a potential trainer is going to tackle the particular issues that you want covered during your training program.

Facility

Regardless of your potential trainer's credentials and professionalism, you need to know where you are going to train. The industry standard of only working out at a gym is being challenged more and more these days. It is possible now to find a trainer who will come right to your house and train you, or possibly meet you outside, or in your housing area community fitness center. Don't fall into the trap of thinking that you have to go to the gym if you want a personal trainer!

Schedule

One of the biggest issues for trainers and clients alike is scheduling. After all, you both have to be in the same place at the same time for a minimum of 30 minutes, and possibly as long as 90 minutes. A good trainer will try to find a way to fit you into their schedule. It won't always be possible, especially with a highly sought after trainer, but if the trainer truly wants to help you, they will do their best to fit you in.

Rapport

Having a good rapport with your personal trainer is crucial! If you and your trainer don't get along, it's a waste of time for both of you. You will likely end up more frustrated than ever, thinking that even a professional couldn't help you!

Working with a personal trainer that you like is necessary, and on the flip side, the trainer should like you as well. You don't necessarily need to pick out curtains together, but you should at least be able to carry on a comfortable dialogue while you exercise. Most good trainers are good communicators as well, but if the two of you aren't very comfortable with each other, then it will cause tension and increase the risk of your program meeting with failure.

A good personal trainer will agree to meet with you face to face before you actually sign up for a training program. Some trainers offer a free or low-cost initial consultation, and that is the perfect time to size up your trainer to make sure they fit your needs!

You should take home the fact that the definition of a good personal trainer is someone who is not only a professional, but is also appropriate for your specific personality, needs, goals, and desires. You may be working with this person for awhile, so choose wisely!

Does Your Personal Trainer Know Squat?

Is your personal trainer qualified? How experienced are they? How can you know before committing to a long-term agreement? These are all questions that clients looking to hire a personal trainer have or should have.

Personal trainers hold a great deal of responsibility in their hands, as they "direct" their clients how to exercise safely and effectively. Personal training can be a lucrative career too, with some trainers charging as much if not more than doctor or lawyer consultation rates.

It is unlikely that you would hire a lawyer or a doctor strictly on heresy, popularity or if they "looked the role" but rather you would spend a good deal of time researching his or her credentials, track record and education. So why if you're going to pay a personal trainer equivalent fees should choosing an exercise professional be any different?

Rather than re-hash the details of the typical "How to Choose a Personal Trainer" cliche, this article provides the lay consumer just two helpful pieces of information to help when deciding on how to choose a personal trainer.

Grade the trainer's qualifications

A personal trainer is an exercise professional so their credentials should demonstrate this. Check to see if the trainer has had a formal education in exercise science, physiology or sports medicine.

Exercise is about science and is grounded firmly in the fields of anatomy, physiology and nutrition. Each field complements and builds on the other. Even the most experienced (or well-built!) personal trainer cannot fake knowledge he does not have. A thorough understanding of these fields is essential to effective and safe exercise instruction and is unlikely to be gained in a weekend or even a multiple week study course.

The client looking to hire a personal trainer should also check the certifying organization. Currently the most respected credentials are offered by the NSCA (National Strength and Conditioning Association), NASM (National Academy of Sports Medicine), ACSM (American College of Sports Medicine) and ACE (American Council on Exercise).

Some certifying bodies such the NSCA require certain educational requirements to be completed before sitting for the exam. An example is the NSCA's Certified Strength and Conditioning Specialist (CSCS), which requires a bachelors degree in a related field to sit for the exam.

Grade the trainer's experience

An experienced and well-educated exercise professional can easily recognize others on par with themselves simply by observing the manner in how they work with their client and by watching the client's exercise technique.

But what about the casual exerciser who knows nothing of exercise or fitness? How can they discern the small details that give clues to a trainer's experience and quality of instruction? After all, certification only means that the personal trainer passed a written exam.

The answer is that it is very tricky for a layperson to judge personal trainers themselves from simple observation and as a result, may rely too heavily on the opinion of others.

Don't get me wrong there is nothing more valuable to a personal trainer than a good reputation and "word of mouth", but an informed consumer looking for a quality exercise professional should do a little more homework.

While there may be dozens of time consuming and complicated ways to assess a personal trainer's instruction quality and experience, this article describes a single test that will give the client a basic insight before committing to a contract or agreement. A client should not be embarrassed or scared to use this test; it is the full right and privilege of the client to interview and consult with the trainer before committing on a long-term or contractual basis.

The importance of the squat

The squat is a very functional movement that mimics everyday tasks such as lifting and getting out of the seated position. The squat is also quite a complex movement to both learn and teach and must be performed correctly with optimal technique to ensure safety and effectiveness.

Consider the importance of instructing safe technique in the squat. A loaded bar resting on a client's back places them in a compromising position, opening the door to the possibility of a crippling injury. A personal trainer then needs to be particularly attentive to detail when their client performs such an exercise.

The squat test then is a good means of roughly assessing the trainer's instructional ability and experience.

How can I use the squat test for grading my personal trainer?

If you can do it before signing with the trainer, try to observe him or her instructing other clients in the performance of a squat. Does the trainer carefully observe the client's technique (in a mirror if spotting) and offer pointers if necessary or does he or she look around or out the window and seem indifferent? As I mentioned, a squat can be a dangerous exercise to perform, especially for the inexperienced exerciser so attentiveness to detail is essential here.

If you are unable to observe the personal trainer's technique beforehand, request a free consultation and during this time have him or her instruct you in the performance of a body weight squat (even if you hate squats and never plan on doing them as part of an exercise routine, request that the trainer observe your technique and offer pointers as if it were a barbell loaded squat).

In either situation, if the observed client's technique demonstrates the following pointers, or if the personal trainer confidently makes mention of most or all of them, it indicates a good working knowledge in how to teach and ensure safety and correct form in the squat.

If the trainer passes the squat test, the experience and skill they demonstrate will most likely transfer to the instruction of other exercises too.

Here are some of the most important pointers for safe and effective performance of the back squat:

· The bar rests on a platform base of the lower neck and shoulders

· The feet shoulder/hip width apart and very slightly toed out; the heels should only be placed on blocks if the instructor observes the heels rising off the floor in the decent (tight calf muscles)

· The lifter inhales before the descent and holds his/her breath (kudos if the instructor mentions avoiding the "Valsalva Maneuver"* here)

· The legs "buckle" under control - like "sitting down in a chair"

· As the knees bend, they remain directly in line with the toes and do not move past the toes

· The spine remains straight and very close to vertical throughout the entire movement (a slight "hole" is allowed in the lower back, but it is essential that the upper back does not "round")

· The chest remains up and out (extra points if the instructor mentions keeping the gaze straight ahead or slightly above to prevent spinal rounding)

· The back of the head remains approximately parallel to a vertical line from the back of the heels - which remain flat on the floor

· The bar tracks a near vertical line throughout the movement while "pressing with the heels"

· The client exhales through the "sticking point" 

(Your flexibility may limit the performance of a perfect squat but the pointers are still valid).

While a client must consider the other attributes of a personal trainer such as personality and rapport, it is important to have some means of measuring his or her experience and credentials before making a decision to commit to a contract or long-term agreement. Hopefully this article has provided some very basic information for the lay fitness consumer to be a slightly more "informed" one.

Should I Use a Personal Trainer?

Someone asked me if they could write into smart-bodybuilding and get the same advice that they would from a personal trainer? The answer is yes, and no. I give the same information that you may get from your personal trainer. But my answers to your problems will be general in nature, not specific for you the individual. A personal trainer will be able to give an answer that is more tailored to you specific needs.

Personal trainers will be able to help you in areas where working out on your own just won't. If you are new to working out and you have the money get a personal trainer for your first month or so, I suggest that you get a personal trainer.

Some people that are already confident working out on their own still get personal trainers. The reason for more advance trainers going back to a personal trainer can be any number of things, here are just a few that you might consider.

• Motivation is one of the most important value of a personal trainer for the neophyte to the gym as well as the more experience bodybuilder. In the case of the new comer a personal trainer will help to keep you on your schedule and help you reach your goals.
• If you are new to exercise then a personal trainer can help you develop a beginner's routine that is in line with your goals.
• A personal trainer can help you with form and the correct working of the machines
• A personal trainer can help you with break though plateaus and shorten non-progressive time in the gym.
• A personal trainer watches your form, monitors your vitals and can provide objective feedback about your limits and strengths.

Many professional bodybuilders have trainers that guide them in not just how to do an exercise but also the nuances of muscle movements. More importantly a good trainer is not afraid of hurting your feeling. He/she will say when your legs chest or arms are lagging behind, or that your present diet is not what it should be. Remember your success is also his/her success so you best interest is (if he is worth a dime) also his best advertisement.