How to Become a Great Personal Trainer

It's a great question, and an important question. With the loss of traditional jobs and a move to service-industry economy in North America, personal training is a way to earn a relatively good living while helping others.

In my opinion, there is a huge shortage of good trainers in the workforce.

Now it's relatively easy to become a certified personal trainer. Simply look up one of the popular certifications (ACE, NSCA-CPT, or whatever certification the gym you want to work at requires), get their study materials, and then pass their test. Then you certified and can be a trainer. That's it. (So it's easy to see why there are so many bad trainers out there. Remember that the more people the organizations certify, the more $$$ they make...)

However, to become a good trainer, you will need to learn much, much more and invest far more time and education than you need to just get a quick certification.

You will need to start by mastering the basics such as anatomy, physiology, biomechanics, and an introduction to sports medicine.

For without this foundation, it is easy for a trainer to fall for the latest gimmicks and fads. If you don't know how the central nervous system controls the muscles, then standing on a wobbling board while doing biceps curls with a rubber band while reciting your ABC's backwards might seem like a good idea. But if you have a strong education in the foundations, then you'll take one look at that stuff and realize its bunk.

Fortunately, you can learn as much studying on your own as you could by being enrolled in a University Kinesiology program.

The plus side of going to University is that you will get a recognized degree and it also happens that a University or College degree (any subject however) is a pre-requisite for possibly the most recognized certification, that of the Certified Strength and Conditioning Specialist (CSCS).

However, the obvious downsides of University are the required investments in time and money. You must study on the University schedule and the fees are substantial.

One additional downside to a University education is the heavy emphasis placed on aerobic exercise science. Not only has this lead to the "You must do aerobics for fat loss" mentality, but also to the ill-advised "high-carbohydrate, low-fat diets are best for fat loss and health" nutrition recommendations.

While some coaches regard the formal education process as un-necessary, and feel that all the requisite knowledge can be gained on their own and in the trenches, I am a strong supporter of a formal education - provided the quality of education is high. Perhaps these coaches attended less than stellar Kinesiology programs (which I know do exist).

However, the education that I attained from McMaster University is without a doubt the reason for the quality of my programs and the level of my knowledge. Most influential was the neuromuscular physiology course taught to me by Dr. Digby Sale at McMaster University. But since you will never have the opportunity to attend his classes, I recommend in his place you read:

Supertraining - by Mel Siff

and

The Science and Practice of Strength Training - Dr. Vladimir Zatsiorsky

Either way, as Michael Masterson of EarlytoRise says, expect to spend 1000 hours of study to become competent (as he suggests is the case with any discipline). Of course, having a good mentor can significantly decrease the amount of time you will need to study (perhaps by 50%).

So those are a couple of roads on how you become a competent personal trainer. But they aren't the only ones. I've even met former University-educated engineeers that are great trainers, as they seem to bring a unique perspective to training.

Athlete's Succeed With The Help Of A Personal Trainer

Sports are big business - profitable for athletes and individuals who prepare athletes for competition. Professional and amateur athletes at all levels - from grade school teams to the National Football League - need assistance of expert personal trainers who can make them excel at their sports. Until recently, most people believed that power athletes were born not made. That's changed. Modern training techniques can make anyone faster, stronger and more powerful. A Certified Specialist in Sports Conditioning through International Sports Science Association can provide powerful tools needed to prepare athletes for professional, college, school, or recreational sports.

Through this internationally recognized certification the Sports Specialist has mastered the basic science and exercise programming techniques behind training athletes for competition. This detailed certification course covers the major bones and muscle of the skeletal and muscular anatomy and how this relates to sport performance. This information is of vital importance in determining the muscles involved in specific sports and exercises to develop them. For example, a baseball pitcher must have strong arms, shoulders & back muscles to throw the ball but he must also possess balance and strong legs and lower body as well as core strength in order to pitch at peak performance.

Having knowledge about the basic methods of measuring speed, endurance, power, strength, and flexibility is essential for this certification. This includes popular tests used by the NFL and other professional teams for measuring sports specific physical fitness. Improving skill is the best way to develop power for sport. They show proven techniques for using video to build skill systematically.

Via this certification one learns scientifically proven methods for building endurance, strength, flexibility, speed, power and agility. These techniques are incredibly effective techniques to help athletes perform to their full potentials. These methods can make even people with modest talents far better than they ever thought possible.

To pass this certification one has to design programs for major athletes involved in such sports as football, basketball, soccer, track and field, baseball and softball, bodybuilding, weight lifting, and golf. The program designs were very specific and included periodized training according to season and needed performance. In other words it is very specific, right down to seasonal training per sport.

An army runs on its stomach and so do athletes. No personal trainer's knowledge is complete without thorough knowledge of sports nutrition, supplements, and drugs. The material studied is unbiased as well as scientifically accurate information about these vital topics. Please note that personal trainers are not equipped with the knowledge and certification to provide true nutritional advice. Only registered, licensed dietitians are credible sources of this information. However a Certified Personal Trainer has a wide array of resources that we rely on for this aspect of training.

Motivating athletes is a difficult and complex task for trainers and coaches. This is my specialty because I possess a Bachelor of Science degree in Psychology. I am always studying some sort of psychological aspect of sports, fitness and lifestyle. Understanding psychological characteristics of champions and basic psychological techniques to help athletes keep training and withstand the pressures of competitive athletics is imperative as a trainer of athletes. Imaging is tool used by successful athletes. Imaging will help the athlete practice and focus on their sport when they are not on the field. You often see young athletes practice imaging when they play the sport on a pretend level. True athletes never stop this pretending (aka imaging)!

Pain and injury are, unfortunately, part of playing competitive sports. As a personal trainer of athletes we often design programs that help rehabilitate injuries while building or re-building fitness. We help athletes develop fitness systematically without injury. And our work can even help prevent injury! This is extremely important in working with youth athletes as I have to come to know by working with my young sons. Hiring a trainer for your young athlete can be one of the best things you can do because the work the trainer does with the athlete helps them improve performance on the field and strengthens the child so he/she is less likely to injure them self in the sport. Who would not want injury prevention for their child? And as an added bonus the child is guaranteed* to be more powerful athlete which can lead to significant gains later in life and a stronger athlete - period!

I now have a wonderful opportunity to significantly impact the lives and careers of the people I work with because I am a Certified Specialist in Sports Conditioning. I treasure this opportunity and do my best to provide meaningful service and impart important knowledge about exercise, fitness and training. With my help and guidance, combined with a passion for excellence, I hope to inspire those I guide to higher levels of achievement. Thanks to my certification with International Sports Science Association, I hope to help my clients, family and friends to aspire athletic dreams every day! It is a Win-Win situation!!!

God Bless!

Kathie Ingram Owen 

Richmond, TX 

Athlete's Succeed with the Help of a Personal Trainer

*Results on a consistent program with Kathie are guaranteed!

Kathie Ingram Owen is a Certified Fitness Trainer with Certified Expertise in Athlete & Older Adult Fitness. She enjoys helping others achieve a well-rounded self through fitness: mind, body and spirit. Kathie provides online fitness training to clients all over the world. She also trains clients in person and is a Certified Fitness Instructor teaching a variety of aerobic classes. Check out her website to find out more.

a personal trainers - holidaze

Rules of day to day no longer apply as you surrender to the hearts and minds of those closest. Conversation, food and wine are intoxicating. You can't leave the table the conversation is too good. The holiday food keeps coming. I fall back into the silken warmth of family stories and recollections of past years.

I generally eat until I am sated but now... its quest for space, I must keep up, I can't be that... "I don't eat that wimp". I can't spoil this mood and bring everyone down to reality! Somehow I manage to find space for that piece of dark nutty chocolate beckoning me to come home to my pallette, where it would receive all the comfort love and warmth I need to express in this state of holiday bliss. I have now surrendered..... The conversation wonders back to a particular chocolate that sister in law is passionate about and as she unfolds its mysteries you must taste and discover. This is no time for excuses.

Feeling good. Eyes wonder out to the blanket of snow and everything feels safe and warm. The last place I would want to go is out into the cold ('reality' I think). All is swell; until that transition day when you walk back into the doors of your own home.... if you can fit.

All the good times, and intoxication are fading into never ever land. I look at myself in the mirror and think "I did my duty". Then dreamily go into a fond reverie....until I try on those tight jeans!!!

It's time to take action, I feel passionate again, my workouts are inspired. I'm like Rocky Balboa. Underdog to champion. As long as I try my best I am guaranteed results, I can only get better from here. It's back to clean living and motorvation.

More than anything I think it's the transitions that are harder than anything. Resisting the surrendering to the holidaze, then resisting leaving them. And it's exactly this change that fuels the fire within. Change, is like a breath of fresh air. The air causes a conflagration, of fire for inspiration.

DEBORAH is a highly respected authority in personal training for overall health and fitness, with more than 22 years of experience and success. Her credentials include...

Currently licensed Registered Nurse specializing in Rehabilitative Nursing Medical Exercise Therapist: certified by AAHFRP, an internationally recognized physical rehabilitation certification

Maternity Specialist Pre & Post Natal certified by Maternal Fitness Personal Fitness Specialist: certified by NASM, an internationally recognized certification

Yoga Teacher Professional Health Member, National Organization of Fitness Instructors (IDEA), a leading membership organization of health and fitness professionals.

How To Find The Right Personal Trainer

This article will spell out for your the most important questions and points needed to guarantee that you will find the best/most qualified personal trainer available to you.

The first and most important question a personal trainer should ask you is "What are your goals?" or "What are you trying to accomplish"?

You are employing him or her to teach you the proper techniques needed to utilize the equipment effectively and safely, yet providing you the results that YOU desire. You want a personal trainer who will listen to you and be sensitive to your limitations at your present fitness level.

He or she needs to assess your level of endurance, strength, and coordination to actually provide you an exercise program designed specifically for you. A perfect way of doing this is by describing past workouts, prior activities, former experiences with personal trainers, and daily activities.

The chemistry between trainer and client is very important. You are entrusting your body to a stranger, be sure you are on the same page when it comes to fitness goals. Your physical well-being is at stake.

All goals are discussed and agreed upon before action is to begin. A trainer should know the fine line between pushing the client and when to ask for input. Asking if the weight being used is too heavy or are you getting enough out of the exercise is paramount. This is extremely important since you deserve to get the most efficient and safest workout possible in the time you spend with the trainer. There needs to be a high level of communication between client and trainer during training sessions to promote safety and professionalism.

He or she needs to know if a certain motion irritates a body part or joint. This will allow you to feel comfortable with the trainer and permit you to have a positive outlook on your workout.

The second, and equally important, question you need to discuss is that of physical limitations. This is what you can and can not do to permit a safe and productive exercise program. Physical limitations can be anything that prohibits any kind of activity. Limitations may include cardiovascular risk factors such as: high blood pressure, high cholesterol, a sedentary lifestyle, tobacco use or a family history of heart disease. Others may include joint, ligament, or tendon weaknesses. These involve knee pain, lower back pain, or range of motion limitations in your shoulder. You should advise the trainer of all these items or problems.

You should also see a physician before starting an exercise program if any question remains with any kind of physical restrictions. The potential personal trainer should take into consideration all your limitations with each and every exercise that is presented to you. This will prevent any new injuries from developing and stop old injuries from reoccurring.

With all this physical history about yourself, the trainer can design a workout regiment for you. He or she should also tailor your workout to your goals, your time frame, your fitness level, and give you a realistic perspective on what to expect. You have every right to expect this kind of service since you are paying 

money to look and feel the way you want.

You should also ask as many questions as needed to allow yourself to feel comfortable and put to rest any concerns you may have prior to commencing your workouts.

Inquiring about liability insurance is another criteria needed to use in selecting a personal trainer. All personal trainers need professional liability insurance to protect themselves in case of unforeseen accidents. It's the law. Professionals should not be offended by such questions, which are a necessary formality. Just 

like an uninsured motorist, an uninsured trainer is not ready for the unexpected and occasional accident. A free weight dumbbell, which is handed to the client from the trainer, may fall and hit and break a toe. This could end up costing thousands of dollars after all medical bills are paid.

Does your prospective trainer know cardiopulmonary resuscitation? Also known as CPR. All certified trainers must pass this before they can teach someone fitness. They must be prepared to perform CPR at any time. Make sure that there is an emergency plan in place. This planning can mean the difference between minor injury and tragedy. This is a very important criterion you need to check and feel comfortable with when choosing a personal trainer.

In conjunction with your new trainer, you can now set realistic goals. You will also set a realistic time period for when you want to see results. Ask your trainer for the most efficient and safest way to achieve your goals. Frequency, duration, and methods of training will be discussed at this time. For example, to get rid of 

those love handles: the most effective way to do this is to increase the level and intensity of your cardiovascular workouts. A time span of two to three months is ideal, since it is long enough to get your body exposed to a new workout and produce results.

As a client of your trainer, you should always demand professionalism. Your trainer should always dress appropriately, be on time, speak to you respectfully and courteously, and encourage you constantly while supervising you during your workout. A trainer who wears skin tight clothes or yells at you during agreed 

upon sessions is probably more interested in his outward appearance and showing off to others surrounding him than helping you attain the look and health you desire.

After your new workout is custom designed and goals are agreed upon. It is time to set a time frame to achieve your goals. This will provide urgency to start working out and sticking to it. Above all, do not gauge your results by the number on the scale. A better measure of goal attainment is how you look and feel in your clothes in targeted areas. With your specific goals in mind, and 

the properly chosen trainer, you then can start an effective training regiment.

6 secrets of award winning customer service

Would you believe that your ability to provide quality customer service to your clients is at least as important as your ability to get them results from their training program? Did you even know that customer service was going to be part of your business model? After all, what does personal training have to with customer service?

The answer: everything. Remember that your clients are people first, and their status as one of your clients comes second. Knowing how to tend to the needs of your customers will literally make the difference between a long and prosperous career in the fitness industry, or a short-lived stint that leaves you wondering what career path you should try next!

In order to assist you in walking down the success path, here are six methods that you can use to "WOW" your clients on a regular basis, keeping them happy, loyal to you, and engaging in long-term prosperous business relationships. In no particular order they are: contact, date and event recognition, listening, flexibility, forward thinking, and over-delivering.

Contact

When you get a new personal training client, many people will still second-guess their decision to hire you. After all, a personal trainer can be an expensive asset, and your clients need to believe that they made the right decision. One of the easiest ways for you to ease their mind in the beginning as well as during the course of their training program is by simply staying in contact with them.

Most clients will see you at most 3 times each week, and some clients even less than that. With at least 4 days in each week when your clients don't see you, you are influencing them less than 50% of the time! Many clients hire a personal trainer because they need constant guidance and support, and less than 50% could hardly be considered constant.

An easy solution to this is to send your clients a few emails a week, or mail them an actual snail mail letter once in awhile. Clip an appropriate article from a magazine and make copies of it to mail to your clients, or email them the URL of a great motivational story about weight loss that you found on the Internet. Forward them funny anecdotes about health and fitness, or drop them a postcard congratulating them on their latest progress.

For that matter, pick up the phone! Call Suzie Client on Saturday to let her know that you just got done updating her client record and had reason to again marvel at how great she is doing with her program. You just can't pay for the type of customer feedback you will get from something like that!

Stay in contact with your clients in between training sessions, and the increased attention will remind them on a regular basis that in the beginning you committed to a one on one training program for them, not just to stand there 3 times a week while they exercise.

Date and Event Recognition

Recognizing special dates in your client's lives is another great way to show them that you are thinking about them in between training sessions.

- Send your clients a birthday card, or even a small but thoughtful gift. - Congratulate them on their wedding anniversary, or even send flowers or a card to their house. - Ask them how excited they are about the upcoming graduation of their child from high school or college. - Have a special token of your appreciation sent to their home or office after a set amount of time that they have been training with you - maybe annually or semi-annually. - Give them a special award every time they lose 5 pounds, or drop a percentage of body fat. - Attend the race or other fitness event that you have been training them for.

As you can see, the possibilities are limitless. The lesson that you want to take away from this section is that you went above and beyond the call of duty to recognize a date or an event that was important to your client. They won't forget that when it comes time to decide whether or not to keep working with you!

Listening

The fact that you should listen to your clients should go without saying. If your title is "Personal Trainer", please take a moment at this time to re-read the first word! Too many trainers fall into the familiar trap of just taking their clients through workouts. Your clients aren't paying you to workout with them. They are paying you to give them dedicated one on one service, and the actual workout is only one part of that.

In addition to the exercise programming, you must again think about the fact that your clients are humans before they are clients. As humans, they have as many outside considerations as you do. If you are only seeing them 3 hours per week, that leaves 165 hours each week when you are not around, and the lifestyle events that happen during that time will spill over into the training sessions.

Your clients will talk about their jobs, their spouses, their relatives and in-laws, their children and their neighbors, their gardener and their mailman, etc. Any good personal trainer realizes that although we have no business actually dispensing professional advice on personal or spiritual matters, we are a 3 time per week sounding board for our clients, and that is just part of the job. Listen to what your clients have to say, help out without leaving your professional boundaries, and let your clients know that you care about what happens to them, not just about what happens during the training session.

Flexibility

Although a trainer's day is usually dictated by a preset schedule, if you paint yourself into a corner with your calendar, you will quickly find that some of your clients can't stick with their program because their schedule is just not that black and white. In today's world of the ever-changing landscape of professional as well as personal lifestyle factors, many people have trouble doing the same thing day after day, and week after week. In order to keep your clients happy and on track with their programs, you must "roll with the punches" and exhibit some flexibility when it comes to scheduling and training issues.

It is a very good idea to have a running cancellation policy for your business, and it is an equally good idea to educate your clients on the need for regularity in their training program. However, being so inflexible that you charge a client $50 every time they get a flat tire, have to work late, or have a family emergency will quickly eliminate any professional bonding that your clients may have previously felt was a part of your working relationship. Enforce your policies, but be realistic about the fact that life is just not as black and white as it may have been 20 years ago.

Forward Thinking

This is as much of a sales technique as it is a great customer service tool. In a nutshell, it means that you should always be planning for the future when it comes to your clients. Talk to them about how you are going to start running with them once they get their weight down enough for their knees to handle the stress. Explain to them how much fun it will be when you can start taking them through the new training protocol that you put together. Get them excited about how good they are going to look on the beach this summer after several more months of working out with you, or about how their cousin Sally is going to be so envious at Christmas time this year when she sees how much weight your client has lost.

All of these things plant the seed for your clients that you are thinking about their future, and not just taking them through a workout. Let them know that you have great plans for them in the future, and that you can't wait to see their results when they get to a certain point in the program that you have them on. Again, your clients are people, and they want to be made to feel important, needed, and respected.

Over-delivering

Over-delivering value to your clients is probably the most important technique out of any that have been listed so far. It is last in our list of customer service secrets so that it is the one that you remember the most!

Over-delivering is just what it sounds like - giving your clients more value for their money than they originally expected to get. In fact, all of the items listed above are great examples of over-delivery. Do you think that when your clients hired you they expected to be getting gifts on their birthday, expected you to be excited about the graduation of their children, or that they could vent to you about their mother-in-law during training sessions? These are all examples of the infinite number of ways that you can over-deliver value to your clients.

In addition to what has already been listed, you can get much more specific with your over-delivery efforts. Each of your clients has a very well defined fitness goal that they are diligently working towards. As a fitness professional, you should be regularly keeping up with the latest news stories about health and fitness, as well as getting Continuing Education Credits.

Put that information directly to use for your clients! How impressed do you think your client would be if their fitness goal is to be a competitive swimmer, and you take a course on training competitive swimmers? What about if you have picked up some clients who are over the age of 55 and you start reading books and clipping articles on Senior Fitness? How about a bonus training session that you give your client when they reach a goal? What about if you have a client who is on the high school wrestling team, and after working with him for 2 months, you offer to do a free class for his entire team? The teenager becomes a hero because his personal trainer gave up some winning tips before the big meet, and you get a boat load of free publicity!

Conclusion

The pattern developing here is clear, and the above examples are only sketches of things that you might consider. Remember that every successful personal trainer runs a business, he or she doesn't just workout with their clients. Get under the hood of your business, tinker around with the wiring, and find ways to "WOW" your clients everyday!

3 Keys to Training Clients in Their Homes

When considering your options as a personal trainer, one of the very first things to decide is WHERE you are going to train your clients. The most obvious answer for most trainers is to get a job at a local fitness facility and train clients there. This is certainly an option, and one that is recommended especially in the beginning of your career. The structure and experience that you will get by working at a successful gym or fitness center is invaluable for a new personal trainer. However, there are drawbacks to working with your clients at a gym, and some clients will be unwilling or unable to workout at a local facility. Don't lose those clients by not having other options!

Working out with your clients in their homes is an option for any trainer, and by offering this option to your clients you can increase your potential client base by a dramatic number, and you may even decide to exclusively offer home personal training. In order to decide if this type of business model is for you, there are several points to consider, and they include time management, exercise modalities to be used, and business resources that are available.

Time Management

Managing your time and your schedule is a critical consideration when deciding whether or not to work with clients in their homes. Unlike working at a facility, the amount of time that you need to dedicate to each client is increased, sometimes to the point of even doubling the time spent for each client session.

For example, let's use a standard one-hour training session as our business model for this discussion. Although many trainers are utilizing different training times with their clients these days, one hour is still a good time frame to use for your scheduling reference. You want to remember that as a home personal trainer, you can be on a tight deadline to get from one place to the next, so you don't want to schedule your sessions back-to-back like you can when you are working at a fitness facility.

You must also factor in your travel time to get to your client's home, as well as to get to the home of the following client, the client after that, and so on. If you live in an even reasonably populated area, you will have to allow at least 15 minutes of driving time to and from every client's home, and sometimes as much as 30 minutes per client, depending on the size of the geographic area that you train in. Using our one-hour training session as an example, just one training session can cost you as much as 2 hours of your time.

A standard 8-hour workday will now only allow you to train between 4 and 6 clients, depending on where they live in relation to your starting point, as well as in relation to each other. Your best bet whenever possible is to set up your clients in a roughly straight line, or possibly a circle that brings you back to your starting point at the end of the day. The last thing that you want to do is set up a client who lives 30 minutes north of your starting point followed immediately by a client who lives 30 minutes south of your starting point. Not only will you eat up massive amounts of time driving to and from your client's homes, but you will put serious mileage on both your car as well as your wallet at the gas station! More on that in the Business Resources section below.

Exercise Modalities

The next thing to consider is the type of training that you will be doing with your clients in their homes. Unless they have a full fitness facility set up - which is rare - it is very likely that you will have to come up with ways to put them through a vigorous workout without the massive amount of equipment that is available at a full-size fitness facility. In order to put together these home workouts, you need to address the two different energy pathways that your clients will need to use during their workouts: aerobic and anaerobic.

Anaerobic Workouts

Although many trainers are used to the massive resources available at a local gym, getting your clients a variety-filled and intense anaerobic workout in their home is actually easier than most would think. With nothing more than an exercise ball and a portable set of dumbbells, you can take your clients through the full range of motion and exertion on almost the same scale that is afforded those clients training at a gym.

If you are just starting out in the industry, or are simply used to working your clients out at a fitness facility, you should do some research on the Internet for dumbbell workouts, bodyweight workouts, functional training, and sport-specific training. Those 4 keyword combinations alone will net you hundreds of websites with free or low-cost resources that will teach you thousands of exercises that can be done with little or no equipment.

The key to getting your clients a good anaerobic workout at home is not the type of equipment that is used, or the actual amount of weight that is moved, but rather the INTENSITY of the workout. A bit of trial and error will teach you how to take a client through their paces in a safe but intense manner that will leave most people ready to call it quits in 30 minutes or less!

Aerobic Workouts

Taking your clients through appropriate and effective aerobic workouts can happen on many levels. The 2 obvious differences are going to be whether they get their aerobic activity during their session, or if you assign them activities to do after you leave. You could also do a combination of both, depending on the needs and the fitness level of the client.

If you are going to take your clients through an aerobic workout during their session, you can either incorporate "heart rate maintenance" exercises into the workout itself, or you can get the anaerobic exercises out of the way, and then move into an aerobic workout for the second half of the session. Just remember that if your goal is to keep your clients inside their target heart rate zone, there will be very little rest time in between exercises.

However, before you blindly go forcing all of your clients to stay inside their target heart rate zone for the entire session, consider the fitness goal of the client, and the metabolically intense benefits of structured strength training compared to a session when you just make sure they are sweating the whole time!

Another option for your client's cardio is to have them do it on their own after the end of the training session. Obviously they still need your guidance on what to do, how to track their heart rate, and how long they should perform the activity, but not all clients will actually need you to stay there and guide them during the activity.

Also, it is not uncommon for people to own a piece of cardiovascular training equipment such as a treadmill, elliptical trainer, stair-stepper, etc. Nonetheless, most clients will still need some specific guidance on how to maximize the benefits from the type of equipment that they have access to. Things like interval training, cross training, and training at different heart rate levels are all things that you should educate your clients on, especially if they are going to be doing cardio on their own.

Business Resources

You must also consider the business resources that you will need access to when training clients in their homes. The time factor has already been discussed, and you should also consider the daily expenses involved in this type of training model. These include equipment expenses, "on the road" expenses, and auto expenses.

Equipment expenses should be minimal. You may have an initial cost, but after your initial purchases, all of those assets are reusable. Basic items for home training include an adjustable set of dumbbells and an exercise ball at a bare minimum. It would also be a good idea to have a roll-up exercise mat, a jump rope, and any other items needed for the type of activities that your clients will be engaging in. A great cardio idea for clients training at home is boxing drills. If you were to utilize that type of training, then a decent set of protective gloves for the clients would be in order, as well as target mats that you hold for them to strike during their drills.

In all cases, the items that you own stay with you, and they are simply taken from one client's house to the next. It is a great idea to have your clients eventually buy their own gear, however, which keeps you from having to tote arm loads of equipment into and out of their houses day after day. Also, depending on the type of program you put them on, they may use some of their own equipment in between training sessions.

"On the Road" expenses include food and drinks while you are traveling. Depending on your schedule, you will be on the road anywhere from 2 to 12 hours at a time! In those cases, you will obviously need to plan healthy places to eat along the way, or keep portable meals in your vehicle each day. In any event, make sure that you consider the cost of eating away from home as part of your business expenses.

Auto expenses are potentially the biggest expense that you will have to face in order to train people at home. The wear and tear on your vehicle - although accountable on your taxes - can still be a drain on your financial resources. You have to keep your vehicle insured, fueled up, and in good working order at all times. The last thing that you want to do is be late for a client session because your car broke down, or you ran out of gas! Also, at anywhere from $1.50 to $2.50 per gallon, gas can get expensive if you put in a lot of miles every day.

Conclusion

As you can see, there are many considerations when deciding whether or not to train clients in their homes, and you must weigh those considerations against the benefit of being "free" from the gym trainer's normal boundaries, and instead being in charge of your own day to day business. In return, you can command higher per session fees for home training. Since you are saving your clients a lot of driving time and gym expenses, as well as giving them an opportunity to get healthy in the privacy of their own homes, it is not unheard of for a home trainer to charge $75 to $100 or more per session. Figure in scheduling issues, the exercise program that you will have your clients on, and the resources needed, and decide for yourself if this type of training program will work for your business!

3 Powerful Ways to Position Yourself as an Expert

Regardless of what profession you are in, it is critical that people believe that you know what you are talking about! You won't find very many successful lawyers whose clients never win in court, or popular doctors whose patients are continually misdiagnosed. This concept obviously applies to personal trainers as well, and making sure you are viewed as an expert in your field is as important as having the knowledge to begin with.

It is helpful to be aware of the simple fact that a person's perception is their reality, even if that perception is incorrect. Let's use the example of the doctor in the above paragraph. If you heard through personal references that Dr. John Smith wasn't a very good doctor, the chances that you would ever go see Dr. Smith are pretty slim. However, do you actually know for a fact that Dr. Smith is a bad doctor? No - you just have the perception that he is a bad doctor because that is what you heard. Do you see how your perception is your reality, and how Dr. Smith is unlikely to be getting any of your business?

Your mission is to make sure that you are always viewed as an expert in your field! Otherwise you will end up like poor Dr. Smith, and your list of clients will be short indeed, as will the life of your business. However, if you have done your job and created the impression that you are an expert in your field, then the opposite will hold true. People will have "heard" that you know what you are talking about, and your reputation and your business will grow as a result. In order to get to this desired end result, three effective ways for you to build your reputation include media exposure, writing books, articles, or success tips for your field, and approaching any given situation from a "position of power".

Media Exposure

The most common ways to get viewed as an expert using media exposure include news programming on television, magazine and newspaper stories, and radio time. Each of these methods has one thing in common: mass exposure via a publicly accepted system of obtaining information.

Consider this point from your own perspective. If you see an interview on the news, read an article about a company in the newspaper, or hear about a professional organization on the radio, your natural instinct is to believe that the company or organization has a firm grip on the ins and outs of their product or service.

Why do you think that? Is it because the radio program included a long list of professional references for the company? Is it because the magazine article listed a passing grade by a professional review board or other certifying agency qualified to judge the advertised organization?

The answer to those questions is most likely "no". Why then do you believe in the company's ability to provide the product or service that is discussed? The answer is simple: because you were exposed to the company via a publicly accepted system of obtaining information. Whether that system was the six o'clock news, your local daily paper, or your favorite magazine, chances are that you believed what you read or heard simply because of WHERE you read or heard it!

Ideally, all consumers - including professionals such as yourself - would use other additional methods to determine the qualifications of a company before purchasing their product or service, but in reality, does that happen very often? No, not really. Most people believe what they read and what they hear, and as a Fitness Professional, you can take advantage of that fact. Granted, you should not profess to be an expert if you aren't, but assuming that you really do know what you are talking about, use the media to let others know, too!

Writing Books, Articles, and Success Tips

Comparable to the "expert" status that is afforded a company based on their mass media exposure, a similar assumed professional status can be taken on by any company or individual that publishes written works in their field.

Refer back to the power of the mass media that is referenced above, and you will see a very similar effect generated by published works. If someone writes a book, publishes articles, or generates a regular flow of "success tips" in any given field, it is automatically assumed by the reader that the author of the book, article, or success tip knows what they are talking about.

Is it true that the author is an expert in their field just because they know how to write or type? Of course not! However, the mass media phenomenon applies to published written works just as much as it applies to interviews done on the news, in magazines, or on the radio. The author is assumed to be proficient in the field that the book, article, or tip discusses, even though there is rarely indisputable evidence of the writer's expertise included with the written works.

Again, it is not being suggested that you write books, articles, or success tips unless you really do hold expert status in your field. However, since the "assumptions of excellence" apply as much to the written word as to audio and visual exposure, take advantage of that fact and write as much and as often as you can!

As a side note, writing is also an excellent way for you to enhance your own knowledge in your field. Frequently during the process of writing a book or article, you are called upon to reference the sources of your information, and gathering that type of information expands your own knowledge, as well as your understanding of how to find information for similar projects in the future.

Assuming a "Position of Power"

Utilizing a "position of power" is one of the most effective methods of positioning yourself as an expert in your field. Approaching a situation from a position of power is simply the art of assuming that whoever you are talking to already perceives you to be an expert. Remember that a person's perception is their reality, so as long as the other person believes that you are an expert, then in their eyes, you are!

For example, let's use the story of a talented personal trainer who is applying for the position of Director of Fitness Programming at a small but successful local gym. We will call our imaginary professional Joe Trainer, and we will say for the record that Joe does indeed hold an effective track record in the personal training industry. His clients have benefited from his knowledge and guidance, and he has successfully changed many people's lives in a positive manner. However, Joe Trainer has never been a "Director of Fitness Programming" before. Is he qualified for the job?

Let's review Joe's history. He has worked or worked out in dozens of gyms over the years. Joe has utilized all manner of fitness equipment, from paint cans in his garage when he was a teenager, all the way up through the most modern computerized workout machines available in some of today's fitness facilities. Joe has put together hundreds of different workout programs for hundreds of different people over the years, and we have already determined that his client track record is excellent. Joe has also been called upon many times over the years to recommend fitness equipment purchases to his many clients, including a cost to benefit ratio analysis (in other words, if the equipment is worth the money). Joe has also been exposed to many different lines of nutritional supplements, dietary guidelines, and he has even taken aerobics classes and yoga from time to time.

Has Joe Trainer ever been a "Director of Fitness Programming" before? No. However, is Joe Trainer qualified for that position? Most likely yes! However, now Joe has a dilemma. He has scheduled an interview with the local gym, he really wants the job, but he is nervous about the fact that he has never really been a "Director of Fitness Programming" or a director of anything at all, for that matter. Joe now has 2 choices.

Choice number one is for Joe to go to the interview, ramble on uncontrollably about the hundreds of clients that he has successfully trained, babble about how many different gyms he has been in, and go into mindless detail about why he thinks Supplement A is better than Supplement B.

Do you think Joe will get the job? Let's try a different approach.

Joe mentally prepares for the interview by reviewing the many different ways that his experience will benefit the facility. He puts together a few examples of how he successfully recommended or used one type of fitness equipment more effectively than a different type. Joe puts together mental notes about how aerobics and group exercise classes have added success to his training programs over the years, and how incorporating a cross training approach has kept his clients motivated and continually seeing results from their training programs.

By this point, Joe's confidence in his ability to be a "Director of Fitness Programming" has increased, and he honestly believes that it is not him who is being interviewed, but it is he who is interviewing the facility. Joe doesn't need this job - he has proven his ability to make a living as a personal trainer dozens of times over the years. He is applying for this position because he believes that he can be a great asset to the facility, and he wants to expand his experience in the field. In fact, the facility would be lucky to have him! For that matter, he may already be considering countering the posted pay scale with an increase if they want to hire him. After all, he is Joe Trainer, and his success record speaks for itself!

Now, do you think Joe will get the job? Pretty safe bet.

Is the Joe Trainer in the first example any different than the Joe Trainer using the second approach? No - we're talking about the same person. What is different then? Joe's belief in himself - and more importantly - Joe's ability to show the facility how they would be missing a great opportunity if they didn't hire him. It is Joe who is interviewing the facility, not the other way around. Joe assumed a "Position of Power" before he even got to his interview. He walked out with a new title and a nice salary, an increased confidence in his own abilities, and the opportunity to mold an entire staff of personal trainer into successful, results-oriented Fitness Professionals!

This same concept can also be applied when negotiating with potential new clients. Remember that you are the fitness professional. You are the one with the knowledge and the experience that the client needs. You are not asking them to be your clients, but rather you are giving them the opportunity to become your clients.

Conclusion

As you can see, as Fitness Professionals in the ever-growing field of health and physical fitness, we have many tools at our disposal when it comes to positioning ourselves as experts. However, we have an equal amount of responsibility to not utilize these tools unless we are 100% confident in our status as experts in our chosen disciplines. Use your knowledge and your tools wisely and appropriately, and you will see your professional and personal success grow beyond your wildest dreams!

5 Easy Steps to Sanity on the Road

If you have been a personal trainer for any length of time - or any fitness professional, for that matter - then you know what it's like to spend a lot of time on the road. For trainers who work with their clients in homes or a geographic mix of local fitness facilities, you especially have some serious time behind the wheel on a regular basis.

Regardless of where you train your clients, most trainers spend a good deal of time driving to and from training sessions, seminars, and other work-related activities. For most people, that time ends up being "dead time", during which you really can't be very productive. Listed below are some great ideas for making the most of that time, and making it time that you even look forward to!

Audio Learning

Audio learning is listed first in our list of great ideas because it is VERY powerful on many levels, and there are numerous resources available for this productive practice. The basic idea here is that you listen to any number of audio learning resources while you are driving. You don't have anything else to do, and you can't effectively or safely do anything with your hands, but your EARS are just fine, so put them to work!

Here are some of the educational and motivational items that you might consider listening to, and many of them have resources geared specifically for fitness professionals: Self-help programs, Audio interviews, Recorded conference calls, Recorded radio programs, Career enhancement tools, and Motivational recordings.

As you can see, there are enough ideas for things to listen to while driving to fill up endless hours of time, and if you know where to look, there are literally more things to listen to than you will even have time for.

Planning Workouts

Driving time is a perfect time to work on the training protocols for your clients. If you are doing the same workouts week after week and month after month, both you and your clients are going to get bored doing the same thing all the time. A great way to keep your own motivation up while also keeping your clients from hitting plateaus in their training programs is to change up the training routines on a regular basis.

Think about all of the muscular and cardiovascular training principles that you are familiar with, and come up with new and inventive ways to put those resources together in effective training routines. Also, for specific clients, you can spend that driving time thinking about their individual workouts, and ways that you can make them more intense, or fill them with more variety. This is a valuable practice, especially if you have long-term clients who need things to be changed up on a regular basis.

Working on Products

Another trait shared by many successful trainers is that their actual training wages make up only part of their income. They also have many products that they sell to their clients, through their websites, and via their newsletter distribution lists. However, just as with training, the same products can only be utilized so many times, and driving time is a perfect time to think up new product ideas.

Whether you are talking about "information" products, such as books, e-books, CD's, DVD's, manuals, etc., or if you construct actual training equipment, use that dead time when you are driving to think of cutting edge product ideas that will not only help your target audience towards their goals, but will also make you a nice residual income in the process.

Making Phone Calls

As most trainers have realized, phone work is an integral part of keeping a steady flow of clients. Contacting and following up with prospective clients is a sure-fire way to keep your training schedule packed from week to week.

In addition, you can call your present clients to check on them. See how they feel after yesterday's brutal leg workout, or find out if their sore shoulder is feeling any better, or maybe check in with them to ask how their job interview went, or their anniversary dinner. TALK to your clients! When they know that you care, they will keep training with you!

Nothing!

One of the most effective things that you can do as a busy personal trainer when you are driving is NOTHING! Just let your mind be blank. Pay attention to the road, obviously, but otherwise, just enjoy some mental down time!

You spend hour after hour every single day training, motivating, and educating countless people. Sometimes to the point that if you tell one more person the proper way to do a push up, you just might have to SCREAM!

Let those mental energies have a well deserved break! Listen to some relaxing music and (safely) let your mind wander. Crank out some hard rock and sing your frustrations into the wind. Plan your next bout of Karaoke - whatever! The point is that you are doing anything BUT putting your brain on overdrive.

Conclusion

Your time traveling from place to place is YOUR time. Use it well and you will find both your success and your sanity under control, and keep both headed in the right direction!