Thursday, May 5, 2011

5 Easy Steps to Sanity on the Road

If you have been a personal trainer for any length of time - or any fitness professional, for that matter - then you know what it's like to spend a lot of time on the road. For trainers who work with their clients in homes or a geographic mix of local fitness facilities, you especially have some serious time behind the wheel on a regular basis.

Regardless of where you train your clients, most trainers spend a good deal of time driving to and from training sessions, seminars, and other work-related activities. For most people, that time ends up being "dead time", during which you really can't be very productive. Listed below are some great ideas for making the most of that time, and making it time that you even look forward to!

Audio Learning

Audio learning is listed first in our list of great ideas because it is VERY powerful on many levels, and there are numerous resources available for this productive practice. The basic idea here is that you listen to any number of audio learning resources while you are driving. You don't have anything else to do, and you can't effectively or safely do anything with your hands, but your EARS are just fine, so put them to work!

Here are some of the educational and motivational items that you might consider listening to, and many of them have resources geared specifically for fitness professionals: Self-help programs, Audio interviews, Recorded conference calls, Recorded radio programs, Career enhancement tools, and Motivational recordings.

As you can see, there are enough ideas for things to listen to while driving to fill up endless hours of time, and if you know where to look, there are literally more things to listen to than you will even have time for.

Planning Workouts

Driving time is a perfect time to work on the training protocols for your clients. If you are doing the same workouts week after week and month after month, both you and your clients are going to get bored doing the same thing all the time. A great way to keep your own motivation up while also keeping your clients from hitting plateaus in their training programs is to change up the training routines on a regular basis.

Think about all of the muscular and cardiovascular training principles that you are familiar with, and come up with new and inventive ways to put those resources together in effective training routines. Also, for specific clients, you can spend that driving time thinking about their individual workouts, and ways that you can make them more intense, or fill them with more variety. This is a valuable practice, especially if you have long-term clients who need things to be changed up on a regular basis.

Working on Products

Another trait shared by many successful trainers is that their actual training wages make up only part of their income. They also have many products that they sell to their clients, through their websites, and via their newsletter distribution lists. However, just as with training, the same products can only be utilized so many times, and driving time is a perfect time to think up new product ideas.

Whether you are talking about "information" products, such as books, e-books, CD's, DVD's, manuals, etc., or if you construct actual training equipment, use that dead time when you are driving to think of cutting edge product ideas that will not only help your target audience towards their goals, but will also make you a nice residual income in the process.

Making Phone Calls

As most trainers have realized, phone work is an integral part of keeping a steady flow of clients. Contacting and following up with prospective clients is a sure-fire way to keep your training schedule packed from week to week.

In addition, you can call your present clients to check on them. See how they feel after yesterday's brutal leg workout, or find out if their sore shoulder is feeling any better, or maybe check in with them to ask how their job interview went, or their anniversary dinner. TALK to your clients! When they know that you care, they will keep training with you!

Nothing!

One of the most effective things that you can do as a busy personal trainer when you are driving is NOTHING! Just let your mind be blank. Pay attention to the road, obviously, but otherwise, just enjoy some mental down time!

You spend hour after hour every single day training, motivating, and educating countless people. Sometimes to the point that if you tell one more person the proper way to do a push up, you just might have to SCREAM!

Let those mental energies have a well deserved break! Listen to some relaxing music and (safely) let your mind wander. Crank out some hard rock and sing your frustrations into the wind. Plan your next bout of Karaoke - whatever! The point is that you are doing anything BUT putting your brain on overdrive.

Conclusion

Your time traveling from place to place is YOUR time. Use it well and you will find both your success and your sanity under control, and keep both headed in the right direction!

Saturday, April 30, 2011

Personal Training | Name One Good Reason Someone Should Hire You

By the time you have gotten past the title and read the first line of this article, you should already have the one reason in your head why a prospective client would hire you. If you don't, then you may have already discovered the biggest obstacle to the success of your personal training career!

What we're talking about here is a very important sales tool known as a "Unique Selling Proposition". Basically, this is the single most important thing about your business that makes you stand out from other professionals in your industry. The basic, bare bones, from the gut, instinctive answer that comes to your mind when someone asks, "Why should I train with you instead of another trainer"?

After all, isn't this the absolute most important question that you could possibly answer? Isn't this similar to a question that you ask yourself every single time you are about to spend money?

When you are headed out to the grocery store, you decide to go to a particular store. Why? Better prices, usually, although that is not always the answer.

If you are going to get gas in your car on the way to work, you choose a specific gas station to fuel up. Why? Price sometimes, but often with a convenience store, location is more of a deciding factor.

What about if you are going to go shopping for clothes? What makes you decide to go to an anchor store like Sears or JC Penney instead of going to Target, or Wal-Mart? Certainly not price, since the department stores are usually cheaper. Why did you go to the mall?

By now you should be starting to see a pattern developing here. Whether you are talking about buying groceries, gas, or clothes, each time when you decide to shop at a certain establishment, there is always some underlying reason WHY you decided on that store. Whatever that reason is, that is the Unique Selling Proposition of that store, and the way they got your business!

For grocery stores, it is often selection that brings in customers. Gas stations have price wars, but in the end it often ends up just being about convenience. Clothing stores get a lot of their business from the brand names that they carry, rather than their rock-bottom prices.

Those 3 examples were chosen to illustrate an incredibly powerful point for you in your personal training business. That point is that you need a Unique Selling Proposition, and contrary to popular belief, having a lower price is not the one that you want to choose. In fact, lowering your prices can help you to actually LOSE customers, and will definitely help your business to a lower bottom line!

Now ask yourself the same question again, only this time, really take the time to think about the answer. Why should someone train with you instead of another trainer? It is possible - in fact, even likely - that you may not have a good reason! If that is the case, your business is surely suffering as a result, and coming up with your own Unique Selling Proposition should become your highest priority.

Here is a brief but hardly all-encompassing list of ways that your business may stand out from your competitors. Even if none of these ideas apply to you, utilize this list to start thinking of other ways to make yourself a more appealing option for potential clients than your competitors.

Customer Service. This has been one of the most basic business success secrets since the dawn of time, yet personal trainers often don't take care of their customers nearly as well as they should. For some great tips on customer service, see the article 'Personal Training: 6 Secrets of Award Winning Customer Service' at the following URL: http://www.completepersonaltrainingbusiness.com/article2.html

Experience. People have always valued businesses who have a lot of experience in the service being provided, and that is certainly true for personal training. Your client's very health and well-being is in your hands! Don't expect long-term personal training clients if you don't have the knowledge to get them the results that they are looking for.

Education. Although education is certainly no substitute for experience, in a health profession such as personal training, you won't get far without the knowledge to get your job done properly. This can include your basic certification, your Continuing Education Credits, and any applicable college or trade school classes you take during your career.

Niche. Having a niche market is probably the most effective way to stand out from the crowd! If you are a trainer who "trains everyone", how can you possibly be very good at training a particular group of people? How can you claim to be the best trainer in town for athletes if you only train one athlete, and your other clients include a housewife, a corporate CEO, a teenager, a police officer, a kindergarten teacher, an elderly couple, and a swimsuit model? Specialize in ONE group of people, and not only will it build your credibility, but you can charge more for your sessions, since you are specialized in training that particular niche.

Value. Another basic tenet of business success, yet one that trainers often overlook. When all is said and done, what does your client get for signing on with you? Just training sessions? All trainers are doing that! What ELSE are they getting for their money? If you have to think about it, then you might need to build some more value into your business model!

Facility. If you work at or own a fitness facility or training studio, what makes your facility stand out from other facilities in town? Do you have more equipment? Do you offer more unique training programs? Does your facility have child care? A locker room? Private training areas? Think about why someone would walk into your door instead of the gym across the street.

Hours. Whether you work in a facility or do home training, what are your hours? Are you willing to train someone at 5:00am? What about 9:00pm? Today's world is full of incredibly busy people! If you try to stick to "banker's hours", you will have a hard time succeeding as a personal trainer.

As you can see, there are many ways that you can make your service or your facility a better option for your potential clients rather than them hiring one of your competitors. You should take the time to brainstorm even more ideas than those covered above, as that is a short list at best. There are many other ways that you can make your business the best option for your target market!

Once you have a few ideas in mind, choose the one thing that you feel truly makes your business "unique". What is that one single product, service, or business practice that has the power to yank your potential customers away from your competition?

Once you have the answer to that, promote that idea in everything that you do! Don't promote the fact that you are a trainer. Promote the fact that you are the best trainer for your target market because of your Unique Selling Proposition.

Make your business unique in some special way, promote that idea, and your business will grow in leaps and bounds. As you get more successful, you will come up with even more ways that your business is the best option for your target audience.

You will get more and more clients and those clients will be happy, healthy, and spreading the word about your great services. That, ladies and gentleman, is what we call a Win/Win situation!

Monday, April 18, 2011

finding a good personal trainer

The question of how to find a good personal trainer is as old as the industry itself. In fact, it usually gets transformed into an even bigger question - should you even HIRE a personal trainer? Conveniently enough, the answer to one of those questions will dictate the answer to the other one - every time!

The short and simple truth of the matter is that you should only hire a personal trainer if you can find an effective one that is right for you. Here are several things to consider before you decide!

Professionalism

The term professionalism should cover our prospective trainer's skills, as well as his/her ability to act in a professional manner. Both are critical to the training process, and if a trainer is lacking in either department, it will spell doom for your program eventually, either in the short term, or later on down the road.

The days of personal trainers just being jocks with a certification are (thankfully!) coming to a close. Today's personal trainer needs to be a consummate professional with regard to his/her actual skills, as well as ability to treat their clients in a professional and business-like manner.

For now let's just agree that if your trainer doesn't have a clue about how to get you in shape, you probably don't want to hire that trainer!

What about their level of professionalism? A good personal trainer will always maintain their professional bearing. They don't need to be some stick in the mud with no personality, but there are several things that a trainer should NOT be doing during a training session. These include things like staring at themselves in the mirror, daydreaming, excessively talking to other people, talking on their cell phone, checking out members of the opposite sex, and just generally not focusing on you during the workout.

Your trainer should look professional as well. Although the actual clothing standards vary widely, some things that you should not see are excessive body jewelry, the latest fashions such as arm bands, beanie caps, combat boots, etc., or any clothing or accessories that are worn simply as decoration or because the style is in. The latest styles have absolutely nothing to do with your training program!

Credentials

Which level of personal training certification is the best has been and continues to be a matter of extreme debate. This article will not propagate that debate with further discussion of the details. However, what you should take home is the fact that regardless of your fitness goals, your trainer should be qualified to train YOU.

For general health and fitness, any of the top 10 nationwide certification agencies offer acceptable programs. A brief list includes - but is not limited to - the International Sports Sciences Association, the American Council on Exercise, and the National Academy of Sports Medicine. There are others, and your trainer should be more than happy to point you to the website that governs his or certification, so that you can learn more on your own.

For more specific considerations like training for a sport or athletic competition, your trainer will need a higher degree of expertise. The American College of Sports Medicine has a great program and is one of the most recognized certifications for sport specific training.

You should ask very specific questions about how a potential trainer is going to tackle the particular issues that you want covered during your training program.

Facility

Regardless of your potential trainer's credentials and professionalism, you need to know where you are going to train. The industry standard of only working out at a gym is being challenged more and more these days. It is possible now to find a trainer who will come right to your house and train you, or possibly meet you outside, or in your housing area community fitness center. Don't fall into the trap of thinking that you have to go to the gym if you want a personal trainer!

Schedule

One of the biggest issues for trainers and clients alike is scheduling. After all, you both have to be in the same place at the same time for a minimum of 30 minutes, and possibly as long as 90 minutes. A good trainer will try to find a way to fit you into their schedule. It won't always be possible, especially with a highly sought after trainer, but if the trainer truly wants to help you, they will do their best to fit you in.

Rapport

Having a good rapport with your personal trainer is crucial! If you and your trainer don't get along, it's a waste of time for both of you. You will likely end up more frustrated than ever, thinking that even a professional couldn't help you!

Working with a personal trainer that you like is necessary, and on the flip side, the trainer should like you as well. You don't necessarily need to pick out curtains together, but you should at least be able to carry on a comfortable dialogue while you exercise. Most good trainers are good communicators as well, but if the two of you aren't very comfortable with each other, then it will cause tension and increase the risk of your program meeting with failure.

A good personal trainer will agree to meet with you face to face before you actually sign up for a training program. Some trainers offer a free or low-cost initial consultation, and that is the perfect time to size up your trainer to make sure they fit your needs!

You should take home the fact that the definition of a good personal trainer is someone who is not only a professional, but is also appropriate for your specific personality, needs, goals, and desires. You may be working with this person for awhile, so choose wisely!

Saturday, April 9, 2011

Does Your Personal Trainer Know Squat?

Is your personal trainer qualified? How experienced are they? How can you know before committing to a long-term agreement? These are all questions that clients looking to hire a personal trainer have or should have.

Personal trainers hold a great deal of responsibility in their hands, as they "direct" their clients how to exercise safely and effectively. Personal training can be a lucrative career too, with some trainers charging as much if not more than doctor or lawyer consultation rates.

It is unlikely that you would hire a lawyer or a doctor strictly on heresy, popularity or if they "looked the role" but rather you would spend a good deal of time researching his or her credentials, track record and education. So why if you're going to pay a personal trainer equivalent fees should choosing an exercise professional be any different?

Rather than re-hash the details of the typical "How to Choose a Personal Trainer" cliche, this article provides the lay consumer just two helpful pieces of information to help when deciding on how to choose a personal trainer.

Grade the trainer's qualifications

A personal trainer is an exercise professional so their credentials should demonstrate this. Check to see if the trainer has had a formal education in exercise science, physiology or sports medicine.

Exercise is about science and is grounded firmly in the fields of anatomy, physiology and nutrition. Each field complements and builds on the other. Even the most experienced (or well-built!) personal trainer cannot fake knowledge he does not have. A thorough understanding of these fields is essential to effective and safe exercise instruction and is unlikely to be gained in a weekend or even a multiple week study course.

The client looking to hire a personal trainer should also check the certifying organization. Currently the most respected credentials are offered by the NSCA (National Strength and Conditioning Association), NASM (National Academy of Sports Medicine), ACSM (American College of Sports Medicine) and ACE (American Council on Exercise).

Some certifying bodies such the NSCA require certain educational requirements to be completed before sitting for the exam. An example is the NSCA's Certified Strength and Conditioning Specialist (CSCS), which requires a bachelors degree in a related field to sit for the exam.

Grade the trainer's experience

An experienced and well-educated exercise professional can easily recognize others on par with themselves simply by observing the manner in how they work with their client and by watching the client's exercise technique.

But what about the casual exerciser who knows nothing of exercise or fitness? How can they discern the small details that give clues to a trainer's experience and quality of instruction? After all, certification only means that the personal trainer passed a written exam.

The answer is that it is very tricky for a layperson to judge personal trainers themselves from simple observation and as a result, may rely too heavily on the opinion of others.

Don't get me wrong there is nothing more valuable to a personal trainer than a good reputation and "word of mouth", but an informed consumer looking for a quality exercise professional should do a little more homework.

While there may be dozens of time consuming and complicated ways to assess a personal trainer's instruction quality and experience, this article describes a single test that will give the client a basic insight before committing to a contract or agreement. A client should not be embarrassed or scared to use this test; it is the full right and privilege of the client to interview and consult with the trainer before committing on a long-term or contractual basis.

The importance of the squat

The squat is a very functional movement that mimics everyday tasks such as lifting and getting out of the seated position. The squat is also quite a complex movement to both learn and teach and must be performed correctly with optimal technique to ensure safety and effectiveness.

Consider the importance of instructing safe technique in the squat. A loaded bar resting on a client's back places them in a compromising position, opening the door to the possibility of a crippling injury. A personal trainer then needs to be particularly attentive to detail when their client performs such an exercise.

The squat test then is a good means of roughly assessing the trainer's instructional ability and experience.

How can I use the squat test for grading my personal trainer?

If you can do it before signing with the trainer, try to observe him or her instructing other clients in the performance of a squat. Does the trainer carefully observe the client's technique (in a mirror if spotting) and offer pointers if necessary or does he or she look around or out the window and seem indifferent? As I mentioned, a squat can be a dangerous exercise to perform, especially for the inexperienced exerciser so attentiveness to detail is essential here.

If you are unable to observe the personal trainer's technique beforehand, request a free consultation and during this time have him or her instruct you in the performance of a body weight squat (even if you hate squats and never plan on doing them as part of an exercise routine, request that the trainer observe your technique and offer pointers as if it were a barbell loaded squat).

In either situation, if the observed client's technique demonstrates the following pointers, or if the personal trainer confidently makes mention of most or all of them, it indicates a good working knowledge in how to teach and ensure safety and correct form in the squat.

If the trainer passes the squat test, the experience and skill they demonstrate will most likely transfer to the instruction of other exercises too.

Here are some of the most important pointers for safe and effective performance of the back squat:

· The bar rests on a platform base of the lower neck and shoulders

· The feet shoulder/hip width apart and very slightly toed out; the heels should only be placed on blocks if the instructor observes the heels rising off the floor in the decent (tight calf muscles)

· The lifter inhales before the descent and holds his/her breath (kudos if the instructor mentions avoiding the "Valsalva Maneuver"* here)

· The legs "buckle" under control - like "sitting down in a chair"

· As the knees bend, they remain directly in line with the toes and do not move past the toes

· The spine remains straight and very close to vertical throughout the entire movement (a slight "hole" is allowed in the lower back, but it is essential that the upper back does not "round")

· The chest remains up and out (extra points if the instructor mentions keeping the gaze straight ahead or slightly above to prevent spinal rounding)

· The back of the head remains approximately parallel to a vertical line from the back of the heels - which remain flat on the floor

· The bar tracks a near vertical line throughout the movement while "pressing with the heels"

· The client exhales through the "sticking point" 

(Your flexibility may limit the performance of a perfect squat but the pointers are still valid).

While a client must consider the other attributes of a personal trainer such as personality and rapport, it is important to have some means of measuring his or her experience and credentials before making a decision to commit to a contract or long-term agreement. Hopefully this article has provided some very basic information for the lay fitness consumer to be a slightly more "informed" one.

Saturday, April 2, 2011

Should I Use a Personal Trainer?

Someone asked me if they could write into smart-bodybuilding and get the same advice that they would from a personal trainer? The answer is yes, and no. I give the same information that you may get from your personal trainer. But my answers to your problems will be general in nature, not specific for you the individual. A personal trainer will be able to give an answer that is more tailored to you specific needs.

Personal trainers will be able to help you in areas where working out on your own just won't. If you are new to working out and you have the money get a personal trainer for your first month or so, I suggest that you get a personal trainer.

Some people that are already confident working out on their own still get personal trainers. The reason for more advance trainers going back to a personal trainer can be any number of things, here are just a few that you might consider.


  • Motivation is one of the most important value of a personal trainer for the neophyte to the gym as well as the more experience bodybuilder. In the case of the new comer a personal trainer will help to keep you on your schedule and help you reach your goals.
  • If you are new to exercise then a personal trainer can help you develop a beginner's routine that is in line with your goals.
  • A personal trainer can help you with form and the correct working of the machines
  • A personal trainer can help you with break though plateaus and shorten non-progressive time in the gym.
  • A personal trainer watches your form, monitors your vitals and can provide objective feedback about your limits and strengths.


Many professional bodybuilders have trainers that guide them in not just how to do an exercise but also the nuances of muscle movements. More importantly a good trainer is not afraid of hurting your feeling. He/she will say when your legs chest or arms are lagging behind, or that your present diet is not what it should be. Remember your success is also his/her success so you best interest is (if he is worth a dime) also his best advertisement.

Saturday, March 26, 2011

How to Pick a Personal Trainer

Q: What certification should I look for in a personal trainer?

Answer:

Most importantly, no certification will guarantee that someone is a great trainer. The information taught in almost all certifications is generally outdated and basic.

It is really up to the trainer to learn outside of the certification process. A good trainer will have a mentor (preferably many mentors) that has shown them how to successfully deal with many situations, train people efficiently and effectively, and how to design a great training program.

A good trainer should also possess critical thinking skills. They shouldn't simply do what all the other trainers are doing or copy workouts and exercises straight from a book or website.

If you are familiar with my training programs, you will know that they contain basic, no-fluff exercises. There's no standing on gym balls or other dangerous and relatively ineffective training methods. There is nothing in my programs that I can't justify. The trainer you choose should also be able to justify their exercise programs.

If I were picking a trainer, I'd insist on them meeting a very high level of criteria. After all, your trainer is in charge of your body and your health. You should demand a lot from your trainer. That's the only way your training will reach another level.

Feel free to email me for trainer recommendations throughout North America. I might be able to recommend someone for you.

Friday, March 11, 2011

How To Prevent Personal Trainer Burnout

Why did you decide to become a personal trainer? Was it your love of exercise? The rush you felt when you lifted a new max weight or beat your best time on the track? Maybe it was the thrill of being able to do what you love each day and help others to follow suite. Most likely it was your passion for fitness, and your passion for helping others, combined.

With clients who are dedicated and excited about their workouts, co-workers who share common interests and ideals, and constant access to exercise equipment and health food we have a wonderful and rewarding job.

Unfortunately, we usually end up with a few clients who make it difficult to stay passionate about our work. Some of our clients cancel at the last minute, or show up twenty minutes late. Some seem to expect us to lift the weight for them, on every rep of every set. And some simply want us to wave a magic wand and grant them new bodies on the spot.

While the former type of client fuels our fire, the latter snuff it out. So how do we keep our passion alive?

We take time to evaluate our situation, and make changes where necessary. There is no point in spending hours in the gym waiting for clients who do not show. Make a contract that states the amount of time you will wait before the session is canceled. Set up a prepay system; if the client has already paid for your service they are more likely to utilize it.

Get to know your clients on a non-exercise level. Find out their likes and dislikes, their hobbies and favorite types of music. This is done simply with a short questionnaire, in your introductory conversation, and over a period of time. Use this information to tailor their workouts. For example, if a client is a baseball fan incorporate some baseball drills into their warm up, or have them play catch or run bases as part of their cardio routine.

When your client has fun, you have fun.

Of course, sometimes it is more a matter over time that causes our passion to burn out. We tend to put so much effort into helping and pleasing our clients that we forget about ourselves.

Just as we plan our workouts and menus we need to plan time to relax. If you spend all day in the gym with clients, squeeze in a quick workout for yourself, and then rush home just to eat, sleep and wake up to start all over again, it's no wonder you're burnt out.

As fitness professionals we know that our muscles need adequate time to rest, refuel, and repair. The same goes for our mental and emotional health.

Perhaps this means taking a break from training clients on Saturday mornings, or making sure you are out of the gym by seven each evening. Maybe you need to schedule regular visits to a masseuse or buy tickets to your favorite sporting event or musician. Even spending as little as ten minutes in the sauna or whirlpool after your workout to simply relax and regroup could help.

Passion was what drove us to become fitness professionals, but it is not in endless supply. Take a look at your schedule and habits and then make the necessary changes. The spark of passion is always there, and just a small change can be enough to refuel the fire.

Tom Perkins is a fitness business coach/advisor, radio host, speaker, author and certified personal trainer/fitness nutritionist with more than 30 years in the fitness industry as both a consumer, fitness professional, and business coach/advisor.

Having owned six startups since 1990 Tom provides fitness businesses and professionals with the systems, tools and support they need to get to the next level and beyond, as well as the freedom and income to enjoy a unique quality of life.

Tuesday, March 1, 2011

What to Look For in a Fitness Coach

Half way through my year at UAA studying the fine art of Personal Training, my instructor asked us to write a mission statement and define what a Personal Trainer should be. I was already in the business before enrolling in this class so I thought I knew everything...wrong! It was really hard to define myself; so I had to think outside the box and then it became clearer. Let me share with you what I would define as an exceptional Trainer.

There are about 10 main elements that make a Coach outstanding. I will list them and then try to elaborate on each.

The most important factor a Trainer should possess is knowledge. Knowledge of the correct and safe exercises a client should be executing as well as sound nutritional advice. A knowledgeable Trainer should work with the population that she has expertise. A Trainer should be able to know the difference between "fads" and what really works. The Trainer should read and learn from creditable sources. She should know how to determine if an article is written by an educated individual or someone who is just trying to make a fast buck. A Trainer needs to be certified in her area of specialization.

The second element that I feel a Trainer needs to have is reliability. Reliable to me not only means that the Trainer will be where she's suppose to be on time and ready for work, but also that what she says can be "taken to the bank". Reliability and dependability are synonymous and should be equally important. The two words are interchangeable in the dictionary and another synonym is trustworthy. These are all qualities that I would look for if I were choosing a Personal Trainer.

When we mention trust we also bring up the issue of confidentiality. The relationship between a client and a Trainer should be along the same lines of Doctor/Patient relationship. More goes on between a Trainer and a client than just counting reps and changing weights. The Trainer is a helper and educator to the client. A helper is one who enables another to change. The Trainer's role is very complex because she acts as a teacher, a coach, a counselor, and a supporter. Trainers need to be very aware of their limitations and must never exceed the confines of their own expertise.

A good Trainer needs to be a people person. A trainer is asked to work with a lot of different types of people and she has to know how to relate to a number of distinct types of personalities. If a Trainer is personable she will be considered pleasant and friendly and I believe those are valuable tools for a Trainer to possess. A trainer needs to be a good listener. It's very important to listen to the client; don't just assume that you know what she wants. It's important for the trainer not just to listen.... but hear what the client is telling her.

A Trainer should be a role model. A Trainer should "practice what she preaches". A Trainer should exercise and eat well. The Trainer should promote healthy eating habits. A Trainer should not just "talk the talk" but "walk the walk".

A Trainer should consider safety above all else when setting up a program for a client. A Trainer needs to get medical history from his client and perform some basic fitness tests in order to set up a safe and effective training program.

A Trainer needs to be prompt and well organized. The Trainer needs to show the client how to keep accurate exercise logs to track fitness goals and strength gains.

A great Trainer will educate a client to become self-reliant. The Coach has done a great job when she can empower a client to go on alone. You need to ask a potential Trainer how long she thinks you will need to work with her. If she is unsure or says indefinitely, I would interview a few more Coaches and find one that wants to teach you how to workout on your own using your built in motivation.

A professional appearance is an important factor to me. While a Trainer is working with a client she should be in casual clothes that exercises could be easily demonstrated. My pet peeve is to see a scantily dressed Trainer working with a client. Some Trainers I've watched look at themselves in the mirror more than they ever look at their client.

Positive attitude and enthusiasm should be closer to the top of this list. All ten of these elements are important so don't think that they are in any order of significance. A Trainer works very closely with her clients and attitude and enthusiasm really count on the motivational meter. When you are searching for a Coach, talk to several and then pick the one that works best with your personality.

Sense of humor and availability. These two elements don't have anything in common or do they? If a Trainer has no sense of humor she is not going far. A Trainer should be able to laugh at herself and be able to joke with the client. One on one exercise is serious, but we must be able to have fun at the same time. I list sense of humor with availability because most people want a Trainer to be available at ANY time! I've been asked several times to be in two places at once!! Yeah, right!

Communication is a very important factor in the training world. If you and the trainer work together three times a week then a phone call in between sessions probably isn't necessary. If you are together less than 3 times a week it's a good idea to correspond with your trainer either by phone or email just to keep in touch and keep yourself motivated.